Where TrueClicks's ads lose the buyer

TrueClicks is running 2 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.5 out of 10, and 1 ad needs fixing. Each ad below is one of TrueClicks’s real live creatives, read straight from the ad libraries.

TrueClicks’s live ads, scored against their buyer

• 10,000 search terms reviewed in 2 minutes for $0.29, without writing a single li, scored 7/10 against TrueClicks’s ideal buyer. Hyper-specific outcome and price point land perfectly for PPC specialists, but no explicit CTA or next step.
• The PPC software that thinks like a senior specialist, scored 6/10 against TrueClicks’s ideal buyer. 'Stop duct-taping scripts, sheets and prompts' is a sharp pain hook but value stays category-level with no proof or hard CTA.

See TrueClicks’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.