How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where TreasurySpring's ads lose the buyer

TreasurySpring is running 16 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7.4 out of 10, and 3 ads need fixing. Each ad below is one of TreasurySpring’s real live creatives, read straight from the ad libraries.

TreasurySpring’s live ads, scored against their buyer

Open up your cash investment universe., scored 6/10 against TreasurySpring’s ideal buyer. Relevant pain framed as a tech question, but stops short of naming the specific instruments or access gap that drives urgency.
Built for the worst of times, scored 9/10 against TreasurySpring’s ideal buyer. Named crisis events plus $430B invested and zero losses deliver rare, concrete proof that directly addresses counterparty-risk anxiety.
More choice. Fewer banking relationships., scored 7/10 against TreasurySpring’s ideal buyer. Nails the counterparty-proliferation pain but stays at problem framing without showing what TreasurySpring specifically unlocks.
See the structure behind your cash., scored 8/10 against TreasurySpring’s ideal buyer. Sharp provocation targeting the exact counterparty-risk pain, but no CTA or next step.
Diversification you can actually act on, scored 8/10 against TreasurySpring’s ideal buyer. Concrete scale numbers make the diversification promise tangible and scannable for treasury buyers.
Setting new standards in cash investing, scored 5/10 against TreasurySpring’s ideal buyer. Mission-level framing speaks to company purpose, not the buyer's immediate cash-return pain.
The institutional cash investment platform, scored 7/10 against TreasurySpring’s ideal buyer. Single-onboarding hook solves a real friction point and the product count adds credible scale.
The global cash investment platform, scored 8/10 against TreasurySpring’s ideal buyer. Access-equity angle with 1100+ products and size-agnostic framing hits the core ICP exclusion pain directly.
Explore secured cash investments., scored 9/10 against TreasurySpring’s ideal buyer. Names the exact instruments (government, SSA, secured repo) the ICP cannot access, making the claim concrete and exclusive.
Explore a different way to invest cash., scored 7/10 against TreasurySpring’s ideal buyer. Aspirational reframe resonates with CFO-level thinking but lacks a specific proof point or urgency to click.
Access repo through one onboarding, scored 8/10 against TreasurySpring’s ideal buyer. Pins the exact product treasurers want but rarely access, with a frictionless entry promise.
Global reach. Real choice., scored 6/10 against TreasurySpring’s ideal buyer. Relatable aspiration but no specific instrument, proof, or reason to click over a competitor.
Make your cash work harder, scored 8/10 against TreasurySpring’s ideal buyer. Concrete proof points, 120+ counterparties and 9 currencies, directly address diversification pain.
A world of choice for your institution’s cash. Whether you manage cash for a cor, scored 7/10 against TreasurySpring’s ideal buyer. Broad ICP call-out across corp, SME, and private fund segments signals relevance to multiple buyers.
The institutional cash investment platform, scored 8/10 against TreasurySpring’s ideal buyer. Specific scale proof, 1100+ investment-grade products, paired with a single-onboarding simplicity hook lands well.
Private Fund Cash Management, scored 8/10 against TreasurySpring’s ideal buyer. Laser-targeted query match for PE and VC buyers with a specific pain, cash drag, called out plainly.

See TreasurySpring’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.