How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where TransferMate's ads lose the buyer

TransferMate is running 8 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.9 out of 10, and 5 ads need fixing. Each ad below is one of TransferMate’s real live creatives, read straight from the ad libraries.

TransferMate’s live ads, scored against their buyer

Finance leaders have spent years standardizing processes inside SAP. But the mov, scored 7/10 against TransferMate’s ideal buyer. SAP-native framing with same-day settlement and reconciliation hits the secondary finance buyer pain precisely.
Scaling globally doesn’t fail on strategy — it fails on infrastructure.   A, scored 6/10 against TransferMate’s ideal buyer. PE-portfolio angle is a narrow segment outside the core ICP, and a webinar CTA lowers urgency for the primary buyer.
For many finance teams, the challenge isn't sending payments. It's getting paid., scored 8/10 against TransferMate’s ideal buyer. Receivables pain, local settlement speed, and auto-reconciliation inside SAP land squarely on the secondary buyer's biggest frustrations.
Under pressure to improve forecasting, cash visibility, and financial control on, scored 8/10 against TransferMate’s ideal buyer. Specific SAP hook with auto-reconciliation and same-day settlement lands squarely on secondary ICP pain.
TransferMate, embedded within SAP, helps organizations simplify global payments , scored 6/10 against TransferMate’s ideal buyer. SAP integration is clear but 'standardize money movement' is vague where the other ad names concrete benefits.
ARE YOU AN AMAZON SELLER?, scored 4/10 against TransferMate’s ideal buyer. Amazon seller SMB audience sits well outside the enterprise and embedded-payments ICP.
TAKE YOUR AMAZON STORE GLOBAL WITH TRANSFERMATE'S MULTI-CURRENCY ACCOUNTS, scored 4/10 against TransferMate’s ideal buyer. Multi-currency angle is relevant but Amazon seller framing targets SMB, not enterprise finance or platform buyers.
TAKE YOUR AMAZON STORE GLOBAL WITH TRANSFERMATE'S MULTI-CURRENCY ACCOUNTS, scored 4/10 against TransferMate’s ideal buyer. Identical SMB Amazon seller framing misses the enterprise and embedded-payments ICP entirely.

See TransferMate’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.