Where Tradogram's ads lose the buyer

Tradogram is running 10 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.8 out of 10, and 3 ads need fixing. Each ad below is one of Tradogram’s real live creatives, read straight from the ad libraries.

Tradogram’s live ads, scored against their buyer

  • A requisition is a request to buy. A purchase order is a commitment to a supplie, scored 7/10 against Tradogram’s ideal buyer. Sharp hook on a real procurement risk, but no CTA or next step to capture intent.
  • Still managing purchasing with spreadsheets, emails, and disconnected approvals?, scored 7/10 against Tradogram’s ideal buyer. Pain-first hook nails the ICP trigger and copy is on-point, though no price or proof visible in text line.
  • How much of last week did your procurement team spend moving information between, scored 7/10 against Tradogram’s ideal buyer. Relatable pain hook with a clear feature visual, but no outcome proof or urgency to click now.
  • Your budget is what you're allowed to spend. Your committed spend is what you've, scored 8/10 against Tradogram’s ideal buyer. Spend visibility hook is sharp and specific, but no price anchor or CTA to close the loop.
  • Schedule a Consultation, scored 7/10 against Tradogram’s ideal buyer. Audit-readiness angle is a real ICP pain, but headline is generic consolidation and no price anchor to lower risk.
  • Explore Tradogram Essentials today., scored 8/10 against Tradogram’s ideal buyer. Anti-enterprise positioning with $99 price and feature checklist lands cleanly for the mid-market ICP.
  • Make purchasing easier for everyone involved., scored 6/10 against Tradogram’s ideal buyer. Feature orbit visual is clear but the headline is a generic consolidation claim with no pain or proof to earn the click.
  • Setting the target is the easy part of setting a procurement goal. Most teams ca, scored 6/10 against Tradogram’s ideal buyer. Thought-leadership hook is clever but the link to Tradogram's product is buried and the CTA is absent.
  • Many organizations know their purchasing process is broken but stay with it anyw, scored 7/10 against Tradogram’s ideal buyer. Fast implementation vs enterprise drag is a strong mid-market differentiator, though the body copy hook is passive.
  • Tradogram Procurement Software Try Our Procurement Software, scored 5/10 against Tradogram’s ideal buyer. Keyword-stuffed headline and generic body copy offer no specific pain hook, though sitelinks add useful navigation.

See Tradogram’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.