How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Totaltools's ads lose the buyer

Totaltools is running 16 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.3 out of 10, and 9 ads need fixing. Each ad below is one of Totaltools’s real live creatives, read straight from the ad libraries.

Totaltools’s live ads, scored against their buyer

Bahco Tube Pipe Cutters | Total Tools, scored 7/10 against Totaltools’s ideal buyer. Specific brand and product match with strong purchase incentives lands well for tradespeople.
Makita 40V Max XGT, scored 6/10 against Totaltools’s ideal buyer. Trusted brand name lands but 'huge range' is generic and no price hook or proof to close.
EGO Lawn Mower Sale - Best Price Guarant…, scored 5/10 against Totaltools’s ideal buyer. Lawn mowers sit outside core tradie tool ICP, limiting relevance to the primary buyer.
Makita Chainsaws Available, scored 6/10 against Totaltools’s ideal buyer. Relevant brand and product but thin copy with no differentiator beyond free shipping.
Tyre Inflators & Tyre Pumps | Buy Online & In-Store | Total Tools, scored 7/10 against Totaltools’s ideal buyer. Tradie-direct language and dual channel availability make this a solid ICP match.
MAKITA 40V Max Brushless Vibrating Screed Skin VL001GZ, scored 7/10 against Totaltools’s ideal buyer. Specific SKU targeting a niche tradie buyer with price guarantee and BNPL options lands well.
Makita Chainsaws Available, scored 6/10 against Totaltools’s ideal buyer. Relevant brand and product but thin copy with no differentiator beyond free shipping.
Makita Sanders, scored 5/10 against Totaltools’s ideal buyer. Correct brand and ICP but copy is bare with no price signal, proof, or urgency.
Milwaukee® Click Torque Wrench - Low Price Guarantee, scored 8/10 against Totaltools’s ideal buyer. Specific SKU, price guarantee, and 9,201-review social proof give a tradie buyer real confidence to click.
Kincrome EVA Trays - Eva Tray 92 Piece Accessories, scored 6/10 against Totaltools’s ideal buyer. Specific product and SKU land well for searchers, but no price or offer to seal the click.
MAKITA 18V Brushless Pruning Shears Skin DUP181Z | Total Tools, scored 7/10 against Totaltools’s ideal buyer. Exact product match with price guarantee, free shipping, and BNPL options gives tradespeople real reasons to click.
Australia's Largest Tool Range - Total Tools Official Site, scored 7/10 against Totaltools’s ideal buyer. Price Match Guarantee and 100+ stores give credible authority for trade buyers comparing suppliers.
Ego Combo Kits - Biggest Range of Tools - Low Price Guarantee, scored 6/10 against Totaltools’s ideal buyer. Low Price Guarantee is solid but body copy repeats itself without a specific deal or price to drive urgency.
Genuine Makita Batteries, scored 6/10 against Totaltools’s ideal buyer. Genuine authenticity signal is useful but no price, deal, or proof to differentiate from other Makita stockists.
Every Tool, Every Trade, scored 5/10 against Totaltools’s ideal buyer. Generic headline clashes with a narrow product body, leaving the buyer unsure what they are clicking for.
Makita Blowers, scored 7/10 against Totaltools’s ideal buyer. Concise product focus with free shipping threshold gives a clear, actionable reason to click for Makita searchers.

See Totaltools’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.