How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Torq's ads lose the buyer

Torq is running 22 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.2 out of 10, and 3 ads need fixing. Each ad below is one of Torq’s real live creatives, read straight from the ad libraries.

Torq’s live ads, scored against their buyer

Most agentic triage hands you a verdict and calls it a day. You still gather the, scored 6/10 against Torq’s ideal buyer. Sharp pain hook on tool-hopping but creative shows an internal marketer, not a buyer signal.
member logo, scored 7/10 against Torq’s ideal buyer. Punchy POV from a named expert lands the core SOC frustration cleanly, but no outcome or next step.
See How the AI SOC Frees Your Team From Triage, scored 8/10 against Torq’s ideal buyer. Specific multiplier and zero-playbook-tax claim hit the exact MTTR and analyst-burden pain the ICP owns.
Auto Triage with Context, Memory, and Learning [On-Demand Demo], scored 8/10 against Torq’s ideal buyer. Sharp differentiator, 'learns not just remembers', lands squarely on analyst fatigue pain with a low-friction demo CTA.
See an AI SOC Built for Today's Threats, scored 7/10 against Torq’s ideal buyer. Competitor displacement hook hits the right pain but stops short of a specific outcome or next step.
See Why Companies Made the Switch, scored 8/10 against Torq’s ideal buyer. Named customer quote from a real InfoSec director plus a renewal urgency hook gives this rare in-feed proof that earns the click.
See What SOC Automation Looks Like Without Python, scored 7/10 against Torq’s ideal buyer. Specific pain, a concrete migration story, and a zero-Python promise are compelling but the body headline buries the 3-week proof.
Torq N’ Seal® Heat Exchanger Plugs: A CRN-approved solution, scored 1/10 against Torq’s ideal buyer. Completely wrong advertiser and product, industrial tube plugs have zero relevance to a SOC or security buyer.
When it clicks, it seals: Verifying proper installation of Torq N’ Seal mechanical tube plugs, scored 1/10 against Torq’s ideal buyer. Heat exchanger maintenance content is entirely outside the cybersecurity ICP, no relevance whatsoever.
🍂 curl up with a cozy lil' AI SOC apocalypse story. https://lnkd.in/gmZjYbM6/?u, scored 5/10 against Torq’s ideal buyer. Brand or content post with a playful hook, not a demand-gen ad; judge it on brand lift, not buyer fit.
SOAR is Dead Manifesto, scored 7/10 against Torq’s ideal buyer. Bold provocation with 80% stat lands hard on SOAR-fatigued SOC buyers.
HyperSOC Case Management Launch, scored 8/10 against Torq’s ideal buyer. Workload reduction plus machine-speed response hits core SOC pain directly, sitelinks add strong depth.
HyperSOC Ditch Legacy SOAR, scored 7/10 against Torq’s ideal buyer. Enterprise-grade AI framing is on-target but outcome specifics are missing from the body.
Agentic SOC Platform SecOps, scored 7/10 against Torq’s ideal buyer. Triage, investigate, respond framing maps directly to SOC workflow pain.
Torq Beats Legacy SOAR Alternative, scored 8/10 against Torq’s ideal buyer. Comparison framing with Splunk sitelink captures high-intent SOAR-replacement searchers precisely.
Torq AI SOC Leader, scored 6/10 against Torq’s ideal buyer. More results faster with less stress is too vague to differentiate against any AI security vendor.
Automation Alone Isn't Enough Google, scored 6/10 against Torq’s ideal buyer. G2 proof and strong sitelinks add credibility but the main headline is vague and the offer lacks a specific SOC pain hook.
Is AI Working in the SOC, scored 7/10 against Torq’s ideal buyer. 450 CISO survey gives a credible, curiosity-driven hook for the exact buyer.
Automation Alone Isn't Enough IDC, scored 6/10 against Torq’s ideal buyer. IDC third-party credibility is solid but body copy pivots to usability claims, losing the pain hook.
Hyperautomation Security Automation, scored 6/10 against Torq’s ideal buyer. 'Machine Speed' resonates but the body truncates before delivering a specific outcome or CTA.

See Torq’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.