Where Tomorrow University's ads lose the buyer

Tomorrow University is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7.5 out of 10, and 3 ads need fixing. Each ad below is one of Tomorrow University’s real live creatives, read straight from the ad libraries.

Tomorrow University’s live ads, scored against their buyer

  • Accredited online MBA in AI transformation, scored 8/10 against Tomorrow University’s ideal buyer. Three concrete stats hit the ICP's core fears about flexibility and career ROI simultaneously.
  • Learn AI leadership from practitioners, scored 9/10 against Tomorrow University’s ideal buyer. Provocative reframe plus a named Salesforce practitioner gives cold-audience proof that earns the click.
  • Beyond ChatGPT: How to Build an AI-Native Organization, scored 7/10 against Tomorrow University’s ideal buyer. Timely topic and credible speakers earn interest but the event date anchors it as a one-off, not a degree offer.
  • Impact MBA in AI & Tech Transformation, scored 8/10 against Tomorrow University’s ideal buyer. Aspirational POV hook plus clear MBA offer lands well, but no proof or accreditation signal to close the skeptic.
  • Learn AI leadership from practitioners, scored 9/10 against Tomorrow University’s ideal buyer. Contrarian hook dismantles the incumbent, named AWS practitioner adds instant credibility, curriculum CTA fits cold audience.
  • Accredited online MBA in AI transformation, scored 9/10 against Tomorrow University’s ideal buyer. Three stacked proof points, accreditation signal, and a peer-stat on working full-time hit every ICP objection at once.
  • Beyond ChatGPT: Build an AI-Native Organization, scored 7/10 against Tomorrow University’s ideal buyer. Punchy stat and named experts earn the click, but the event format lowers immediate enrollment intent versus a degree ad.
  • Beyond ChatGPT: Build an AI-Native Organization, scored 7/10 against Tomorrow University’s ideal buyer. Same strong webinar hook as ad 3, landscape crop gives speakers more presence but the soft event CTA still limits enrollment pull.
  • Impact MBA in AI & Tech Transformation, scored 8/10 against Tomorrow University’s ideal buyer. Aspirational POV hook plus clear MBA offer lands well, but no proof or accreditation signal to close the skeptic.
  • Be the one leading AI transformation, scored 8/10 against Tomorrow University’s ideal buyer. Crisp tension-and-aspiration hook with three concrete format differentiators, but no social proof to validate the promise.
  • Bachelor in Tech Innovation Google, scored 8/10 against Tomorrow University’s ideal buyer. Price anchor and accreditation signal directly answer high-intent search objections, hitting the early-career flexible-study ICP cleanly.
  • Online Business Management BA Accredited, scored 6/10 against Tomorrow University’s ideal buyer. Accreditation and flexibility land well.
  • BSc Angewandte KI Applied AI, scored 6/10 against Tomorrow University’s ideal buyer. AI degree with societal impact framing hits ICP well but no accreditation or flexibility proof shown.
  • Online Bachelor Accredited No Exams, scored 7/10 against Tomorrow University’s ideal buyer. No-exams sitelink is a sharp differentiator for working professionals but program focus stays generic.
  • Online BSc Tech Bachelor, scored 5/10 against Tomorrow University’s ideal buyer. Headline repeats itself and body is thin, leaving the tech-career outcome undefined for the searcher.
  • No Exams One Evening Session Weekly, scored 8/10 against Tomorrow University’s ideal buyer. Concrete format promise, project-based proof, and AI focus together address the working-professional barrier directly.
  • Master AI and Climate Science BSc, scored 8/10 against Tomorrow University’s ideal buyer. Price anchor, accreditation country, and full-time study compatibility stack three strong buying signals in one ad.
  • Move Into an AI Role Online, scored 7/10 against Tomorrow University’s ideal buyer. Career-pivot framing and practitioner mentoring are specific, but accreditation and schedule flexibility go unmentioned.

See Tomorrow University’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.