Where Tessell's ads lose the buyer

Tessell is running 1 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 2 out of 10, and 1 ad needs fixing. Each ad below is one of Tessell’s real live creatives, read straight from the ad libraries.

Tessell’s live ads, scored against their buyer

• Yesterday, our Founder, Alain Richardt , sat down with Garth Bray from the NZ He, scored 2/10 against Tessell’s ideal buyer. Founder interview recap lacks brand clarity and buyer relevance.

See Tessell’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.