How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B SaaS spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Terra's ads lose the buyer

Terra is running 24 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.1 out of 10, and 2 ads need fixing. Each ad below is one of Terra’s real live creatives, read straight from the ad libraries.

Terra’s live ads, scored against their buyer

Attackers don't need a zero-day. They need a Tuesday. We made a short film about, scored 5/10 against Terra’s ideal buyer. Intriguing hook for security pros but the mountain creative.
CVE-2026-72898 is a CVSS 10.0. An unauthenticated POST to /api/session/reset_pas, scored 8/10 against Terra’s ideal buyer. Specific CVE, CVSS 10.0, CISA KEV badge, and 'Our agents already exploited it. Now they test yours.' lands hard for security engineers who feel the exposure window pain.
Terra 2025 Wrapped - swipe to see some numbers! It's hard to even comprehend how, scored 5/10 against Terra’s ideal buyer. Brand milestone recap, not a demand-gen ad; judge it on brand lift, not buyer fit.
If you follow Terra, you know we don't post often. This is one of those moments., scored 5/10 against Terra’s ideal buyer. Brand post riding a third-party publication with no product hook or buyer pain named.
We're on the Nasdaq sign! Proud moment for us. We started Terra because we thoug, scored 5/10 against Terra’s ideal buyer. Brand / culture post, not a demand-gen ad; judge it on brand lift, not buyer fit.
member logo, scored 6/10 against Terra’s ideal buyer. Founder-led event invite lands a real human touch but offers no security value prop to earn the click.
Last week, our entire team spent an hour with Google's former CISO - Gerhard Esc, scored 5/10 against Terra’s ideal buyer. Brand / culture post, not a demand-gen ad; judge it on brand lift, not buyer fit.
We call this one, "Why I'm excited about Terra, the Iain Paterson Big Breakbeat", scored 5/10 against Terra’s ideal buyer. Customer testimonial video with no visible claim or pain point in the captured frame to earn a security buyer's click.
member logo, scored 7/10 against Terra’s ideal buyer. Concrete third-party validation from AWS signals credibility to security buyers evaluating autonomous pentesting.
Honey, wake up! We're on the NYSE trading floor! 😱 , scored 5/10 against Terra’s ideal buyer. Brand milestone post, not a demand-gen ad; judge it on brand lift, not buyer fit.
We've got a brand new look! Since day one, Terra has been about one thing - terr, scored 6/10 against Terra’s ideal buyer. Punchy positioning line resonates with the ICP but stays at slogan level with no specific proof or CTA.
🚨 Our AI agents found a critical vulnerability in an enterprise web application, scored 7/10 against Terra’s ideal buyer. Concrete proof of AI agent superiority over other tools lands well with AppSec buyers, but the claim needs more specificity to fully convert.
Pentest Every AI Release Ad, scored 8/10 against Terra’s ideal buyer. Naming LLMs, MCP servers, and AI agents as specific targets is a precise ICP match for teams shipping AI, and the GA signal adds urgency.
Pentest Rebuilt for AI Ad, scored 7/10 against Terra’s ideal buyer. AI Speed plus Human Judgment is a compelling frame and the sitelinks add depth, but the body copy muddies the message with an unnecessary comparison framing.
Attack Surface Monitoring Ad, scored 7/10 against Terra’s ideal buyer. Human-validated exploits plus auditor-ready reports hits two core ICP pains cleanly, though the headline is generic and undersells the AI angle.
Terra Security Official Ad, scored 6/10 against Terra’s ideal buyer. Agentic AI pentesting with continuous coverage is on-message but too brief and abstract to earn the click over more specific competitors.
Real Attacks on AI Apps LLM Pentest, scored 8/10 against Terra’s ideal buyer. Directly names the AI attack surface pain and continuous coverage, matching the ICP's core gap with sharp specificity.
Real Exploits Agentic Pentesting Ad, scored 8/10 against Terra’s ideal buyer. Sharp headline targets AI pentest buyers directly, but body copy buries the continuous validation differentiator in a vague choice framing.
AI Pentesting Responsible Human-in-Loop, scored 7/10 against Terra’s ideal buyer. AI pentesting angle and Fortune 500 proof land well.
Terra Security Homepage Brand Ad, scored 4/10 against Terra’s ideal buyer. No product, no offer, no reason to click beyond a vague Fortune 500 name-drop.

See Terra’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.