How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Teramind's ads lose the buyer

Teramind is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.7 out of 10, and 8 ads need fixing. Each ad below is one of Teramind’s real live creatives, read straight from the ad libraries.

Teramind’s live ads, scored against their buyer

Insider Risk Management That Starts After Login, scored 8/10 against Teramind’s ideal buyer. Sharp insider-threat hook names the blind spot firewalls miss, strong CTA, but no proof metric to seal it.
Stop guessing. Start seeing. Free trial., scored 5/10 against Teramind’s ideal buyer. Productivity-visibility angle targets ops or HR managers, diluting the security ICP that drives Teramind's core value.
Meet the AI your team hired for you. Book a demo., scored 7/10 against Teramind’s ideal buyer. Shadow AI angle is timely and ICP-relevant, but 'clarity, not guesswork' is too soft to close a security buyer.
Employee Productivity for HR and Ops, scored 6/10 against Teramind’s ideal buyer. Sharp creative hook but targets HR/Ops productivity, missing the security and risk ICP entirely.
Employee Productivity for HR Teams, scored 5/10 against Teramind’s ideal buyer. Performance recognition angle targets HR, not the CISO or security buyer this ICP demands.
See How Work Time Is Spent, scored 6/10 against Teramind’s ideal buyer. Memorable visual hook but stays on productivity monitoring, missing insider risk and compliance buyers.
Employee Productivity Monitoring, scored 7/10 against Teramind’s ideal buyer. Product UI detail showing idle keyboard time adds specificity that lifts this above the plain productivity angle.
Insider Risk Management, scored 8/10 against Teramind’s ideal buyer. Insider threat framing with a memorable persona lands squarely on the CISO blind-spot pain point.
Insider Risk Management for Security Teams, scored 8/10 against Teramind’s ideal buyer. Same strong insider-risk hook as ad 4, directly naming the post-login blind spot security teams fear.
See real work, not status dots. Start free., scored 6/10 against Teramind’s ideal buyer. Relatable visual proof of the online-vs-productive gap, but stays on productivity and misses the security ICP.
See How Work Time Is Spent, scored 6/10 against Teramind’s ideal buyer. Concrete threat hook is memorable but the productivity framing and HR label miss the security and compliance buyer.
Green Dots Can’t Tell You Who’s Burning Out, scored 5/10 against Teramind’s ideal buyer. Productivity angle lands for HR but misses the security and compliance pain the ICP cares most about.
See Insider Risks in Real Time, Not in Postmortems, scored 8/10 against Teramind’s ideal buyer. Concrete shadow-AI confession scenario hits the CISO and security manager fear of data exfiltration before it headlines.
See your team clearly. Book a live demo., scored 6/10 against Teramind’s ideal buyer. Visibility metaphor is clean but stays in productivity territory, underselling the insider-risk and compliance angle.
Shadow AI Risk Management for Security Teams, scored 8/10 against Teramind’s ideal buyer. Confessional creative makes shadow-AI data leakage visceral and immediate for a security-minded buyer.
See your team clearly. Book a live demo., scored 7/10 against Teramind’s ideal buyer. Iceberg visual nails the shadow-AI blind-spot fear, though no proof or specifics push it to top tier.
We asked people how they were using AI. They didn’t reply. So we dropped a confe, scored 7/10 against Teramind’s ideal buyer. Confessional-booth premise is a strong curiosity hook for the shadow-AI risk buyer, copy signals real ICP pain.
See real AI use, not rules. Start free., scored 8/10 against Teramind’s ideal buyer. Sticky-note visual perfectly mocks inadequate AI governance, landing squarely on the CISO and security manager pain.

See Teramind’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.