How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B SaaS spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Tenable's ads lose the buyer

Tenable is running 21 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6 out of 10, and 0 ads need fixing. Each ad below is one of Tenable’s real live creatives, read straight from the ad libraries.

Tenable’s live ads, scored against their buyer

KI ohne Leitplanken = Formel-1 ohne Bremsen. 🏎️ Lassen Sie Ihre Entwickler nich, scored 6/10 against Tenable’s ideal buyer. Relevant AI security angle for the ICP but hook is developer-focused, not CISO or security ops.
member logo, scored 7/10 against Tenable’s ideal buyer. Adversary View plus Anthropic Claude partnership signals real AI-powered threat intelligence for defenders.
member logo, scored 5/10 against Tenable’s ideal buyer. Thought-leadership format with no offer, no pain point, and no clear value for the security buyer.
member logo, scored 6/10 against Tenable’s ideal buyer. Body nails the ICP pain but creative is a talking-head video with no scannable proof or CTA.
AI risk doesn’t announce itself. It hides in tools, agents, and everyday workflo, scored 7/10 against Tenable’s ideal buyer. Concrete framework offer tied directly to AI risk visibility, a real reason for security leads to click.
L'IA sans garde-fous, c'est comme une F1 sans freins. 🏎️ Ne laissez pas vos dév, scored 6/10 against Tenable’s ideal buyer. F1 analogy is vivid but developer-focused framing drifts from CISO and security ops buyer pain.
member logo, scored 6/10 against Tenable’s ideal buyer. Urgency hook is on-point but creative says only 'Webinar' with no topic, date, or outcome stated.
member logo, scored 5/10 against Tenable’s ideal buyer. Partnership announcement with no buyer outcome stated, reads as a press release not a demand-gen ad.
member logo, scored 5/10 against Tenable’s ideal buyer. Geo-specific compliance angle is relevant but creative is a plain talking-head selfie with no hook or offer visible.
member logo, scored 5/10 against Tenable’s ideal buyer. Brand / culture post, not a demand-gen ad; judge it on brand lift, not buyer fit.
Scan Detect Patch Unify Vision, scored 6/10 against Tenable’s ideal buyer. Unified attack surface message lands but 'Scan. Detect. Patch' feels generic versus the ICP's real pain of prioritization across hybrid environments.
Nessus Industry Gold Standard, scored 5/10 against Tenable’s ideal buyer. Gold standard claim and number-one positioning are credible but Nessus skews toward practitioners, undershooting CISO and VP-level ICP buyers.
All-in-One Exposure Management, scored 6/10 against Tenable’s ideal buyer. Connecting vulnerability data to environment context is on-pain.
Cloud On-Premise Hybrid Security, scored 6/10 against Tenable’s ideal buyer. Hybrid environment framing directly mirrors ICP pain but the copy stays surface-level with no specific outcome beyond a free trial prompt.
AI Vuln Slayer 98 Percent Noise Cut, scored 7/10 against Tenable’s ideal buyer. The 98 percent CVE noise reduction stat is a sharp, specific proof point that speaks directly to the ICP's prioritization pain.
Tenable AI Exposure Management, scored 6/10 against Tenable’s ideal buyer. AI asset visibility and pre-exploit exposure management are on-ICP but the copy stays categorical without a concrete outcome or proof point.
Tenable One Simplify Security, scored 7/10 against Tenable’s ideal buyer. Real customer quotes on unified asset and risk prioritization deliver in-feed proof that directly mirrors the ICP's core visibility pain.
Nessus Number One CVE Coverage, scored 7/10 against Tenable’s ideal buyer. Strong claim and urgency land well, but ICP skews enterprise while Nessus targets practitioners.
Tenable AI Security Visibility, scored 7/10 against Tenable’s ideal buyer. AI asset visibility maps directly to ICP pain.
Nessus Professional Vulnerability Assessment, scored 6/10 against Tenable’s ideal buyer. Solid sitelinks and social proof, but enterprise CISO buyers are above Nessus Pro's typical buyer level.

See Tenable’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.