How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Teletrac Navman's ads lose the buyer

Teletrac Navman is running 9 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7.1 out of 10, and 1 ad needs fixing. Each ad below is one of Teletrac Navman’s real live creatives, read straight from the ad libraries.

Teletrac Navman’s live ads, scored against their buyer

Supportive Coaching Beats Disciplinary Feedback, scored 6/10 against Teletrac Navman’s ideal buyer. Relevant safety angle but thought-leadership framing delays the product ask.
Turn Fleet Data Into Better Decisions, scored 7/10 against Teletrac Navman’s ideal buyer. 60-day risk-free trial is a strong offer but value claim stays generic without a specific outcome.
Uncover Opportunities to Improve Efficiency, scored 7/10 against Teletrac Navman’s ideal buyer. 60-day risk-free trial is a strong offer but the hook stays vague on which costs.
Find More Ways to Control Fleet Costs, scored 8/10 against Teletrac Navman’s ideal buyer. Driver scorecard and inspection UI shown in-creative give concrete proof the text copy lacks.
Supportive Coaching Beats Disciplinary Feedback, scored 7/10 against Teletrac Navman’s ideal buyer. Research-backed report on driver coaching hits a real safety manager pain with a clear read CTA.
See the Bigger Picture With Integrated Dashcams, scored 8/10 against Teletrac Navman’s ideal buyer. Dashcam plus platform UI shown together makes the integrated visibility pitch concrete and credible.
7 Reasons Australian Fleets Could Be Missing Out on Fuel Tax Credits, scored 7/10 against Teletrac Navman’s ideal buyer. Specific numbered hook on a real cost-recovery pain earns attention, but the creative image adds nothing.
Get Ahead of Fleet Safety Risks, scored 7/10 against Teletrac Navman’s ideal buyer. Trial offer leads the creative well but problem statement is subordinate, softening the hook.
Driver Trust Improves When Data Access Is Clear, scored 7/10 against Teletrac Navman’s ideal buyer. Specific stat earns attention and addresses a real fleet manager tension around driver buy-in.

See Teletrac Navman’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.