How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Tealium's ads lose the buyer

Tealium is running 8 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.6 out of 10, and 1 ad needs fixing. Each ad below is one of Tealium’s real live creatives, read straight from the ad libraries.

Tealium’s live ads, scored against their buyer

Most brands do not have a customer data problem. They have a customer identity p, scored 8/10 against Tealium’s ideal buyer. Reframes the core ICP pain as identity, not data volume, a sharp and accurate hook for this buyer.
Most personalization conversations start at the recommendation engine. Which mod, scored 7/10 against Tealium’s ideal buyer. Architecture diagram speaks directly to AI and ML leads but may lose CMO buyers without a clearer outcome statement.
Most machine learning models are smarter than the customer experiences they supp, scored 7/10 against Tealium’s ideal buyer. Provocative reframe of the ML data-quality gap lands well for AI and marketing tech buyers but lacks proof or CTA signal.
Why You Should Retire The Cookie Playbook And Embrace The First-Party Future - Tealium, scored 4/10 against Tealium’s ideal buyer. Relevant topic for the ICP but framed as a colleague blog share, not a direct value offer.
Is Your Customer Data Ready to Drive ROI?, scored 6/10 against Tealium’s ideal buyer. Data maturity quiz with AI readiness and governance dimensions speaks to ICP pain but hook is generic and proof is absent.
Calculate Your Potential CDP ROI, scored 8/10 against Tealium’s ideal buyer. Concrete sample outputs, $23.9M net benefit and 1878% ROI, give a CFO-ready business case that earns the click.
Calculate Your Potential CDP ROI, scored 7/10 against Tealium’s ideal buyer. ROI estimator with a cumulative value chart is a solid business-case hook but sample numbers are less prominent than ad 2.
Is Your Customer Data Ready to Drive ROI?, scored 6/10 against Tealium’s ideal buyer. Data maturity quiz with AI readiness and governance dimensions speaks to ICP pain but hook is generic and proof is absent.

See Tealium’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.