How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B SaaS spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Tanium's ads lose the buyer

Tanium is running 23 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.5 out of 10, and 2 ads need fixing. Each ad below is one of Tanium’s real live creatives, read straight from the ad libraries.

Tanium’s live ads, scored against their buyer

To trust AI results, you need to trust the underlying data. A confident AI actin, scored 5/10 against Tanium’s ideal buyer. Thought-leadership podcast promo, no product offer or buyer pain addressed.
Which of 974 CVEs do you fix first, and how do you prove it landed?, scored 9/10 against Tanium’s ideal buyer. Specific CVE volume, coverage gap data, and auditability hook land squarely on CISO pain.
Tanium HuntIQ detected, mitigated, and contained a Windows Defender zero-day in , scored 7/10 against Tanium’s ideal buyer. Real zero-day case with a named product and tight timeframe is credible proof, but creative is a generic talking-head with no on-screen claim.
Your AI agents are only as useful as the systems they can safely reach. And endp, scored 5/10 against Tanium’s ideal buyer. Relevant AI-plus-endpoint angle but creative is nearly blank, killing the scroll-stop needed on LinkedIn.
Machine-speed response, inside your controls, scored 8/10 against Tanium’s ideal buyer. Vertical-specific creative names the exact attacker-speed threat financial CISOs fear, with a clear platform CTA.
The trust your customers feel starts with resilient IT, scored 6/10 against Tanium’s ideal buyer. Compliance and trust framing fits the ICP but stays at brand-level abstraction with no specific outcome or proof.
Tanium Atlas is changing how IT and security operators detect, decide, and act o, scored 5/10 against Tanium’s ideal buyer. Event promotion with a celebrity keynote draw, not a demand-gen ad; judge on brand lift, not buyer fit.
Continuous compliance, not a point-in-time scramble, scored 7/10 against Tanium’s ideal buyer. Creative headline lands the exact audit-pain contrast the ICP lives, though no named proof or CTA weakens conversion pull.
Act at machine speed. Stay in command., scored 8/10 against Tanium’s ideal buyer. Specific prioritization plus machine-speed remediation promise directly addresses the CISO's find-and-fix urgency.
See the exposure and close it, in one move, scored 7/10 against Tanium’s ideal buyer. Frontier-AI-compresses-patch-window framing is urgent and ICP-relevant, but no proof or CTA limits conversion pull.
Machine-speed response, inside your controls, scored 8/10 against Tanium’s ideal buyer. Sharp vertical hook for financial services CISOs, but CTA 'See the Platform' undersells urgency.
Book a Personalised Live Demo, scored 5/10 against Tanium’s ideal buyer. Demo offer is right but 'operational resilience across every core IT workflow' is too broad to compel a security buyer.
Risk and Compliance Guide Download, scored 5/10 against Tanium’s ideal buyer. Relevant topic for the ICP but headline is redundant and body copy adds no specific outcome to earn the click.
Cyber Security Risk Management Guide, scored 6/10 against Tanium’s ideal buyer. Agentic AI angle is differentiated but headline and offer mismatch, guide promise versus platform pitch in body.
Gartner Endpoint Mgmt Leader 2026, scored 7/10 against Tanium’s ideal buyer. Gartner Leader proof is a strong trust signal for enterprise buyers actively evaluating endpoint tools.
Compliance Reporting Software Ad, scored 4/10 against Tanium’s ideal buyer. Generic compliance framing with no endpoint, security, or enterprise specificity to stop a CISO mid-search.
Tanium Real-Time IT Control, scored 7/10 against Tanium’s ideal buyer. Disclosure-to-patch framing nails the core ICP pain but lacks a quantified outcome to fully earn the click.
Move Beyond Legacy IT Tools, scored 6/10 against Tanium’s ideal buyer. Legacy replacement angle fits the buy trigger but 'fast, secure, enterprise-ready' is too generic to differentiate.
Forrester Wave Leader Download, scored 7/10 against Tanium’s ideal buyer. Strong third-party proof and clear download offer, but no endpoint pain hook to sharpen intent.
Real-Time Endpoint Visibility Gap, scored 8/10 against Tanium’s ideal buyer. Headline nails the core ICP pain and the body lands the real-time promise with analyst proof in sitelinks.

See Tanium’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.