How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Syskit's ads lose the buyer

Syskit is running 24 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.5 out of 10, and 1 ad needs fixing. Each ad below is one of Syskit’s real live creatives, read straight from the ad libraries.

Syskit’s live ads, scored against their buyer

If your tenant is already perfectly clean and Compliance is delighted, you can s, scored 8/10 against Syskit’s ideal buyer. Sharp self-qualifying hook lands the exact pain of ungoverned M365 tenants.
Join the Leaders Shaping M365 Governance, scored 7/10 against Syskit’s ideal buyer. Strong stat and named report earn the click, but headline is vague on the offer.
syskit-gartner-govern-ai-agents, scored 7/10 against Syskit’s ideal buyer. Gartner mention plus Copilot governance angle hits a live ICP trigger, but headline slug undercuts credibility.
Gartner May, scored 6/10 against Syskit’s ideal buyer. Gartner proof lands well but the ad celebrates the mention rather than connecting it to the buyer's AI governance pain.
AI vs. the clock, scored 5/10 against Syskit’s ideal buyer. Newsletter promo with a vague hook gives the ICP buyer no concrete reason to click over a product ad.
I love PowerShell. I even wrote a book on it for Office 365. So when the new Sta, scored 7/10 against Syskit’s ideal buyer. Specific benchmark stat from original research hits the understaffed-team pain point the ICP lives every day.
syskit-gartner-market-guide-2026, scored 6/10 against Syskit’s ideal buyer. Gartner mention in the exact M365 governance category is credible proof, but the ad stops there with no buyer pain or next step.
syskit-gartner-copilot-strategy-jan-2026, scored 7/10 against Syskit’s ideal buyer. Copilot and agents strategy framing hits a live ICP trigger, and the Gartner badge adds third-party credibility.
syskit-gartner-purview, scored 6/10 against Syskit’s ideal buyer. Data security and Purview topic is on-ICP but the ad positions Gartner's report, not Syskit's solution, leaving the buyer with no clear next action.
Hear about File-Level Archive from Microsoft, scored 8/10 against Syskit’s ideal buyer. Named Microsoft PM speaker plus a specific storage-cost pain point gives the ICP admin a concrete, credible reason to register.
I've had enough. I've been talking about oversharing in Microsoft 365 for five y, scored 8/10 against Syskit’s ideal buyer. Frustrated-admin creative and blunt oversharing topic mirror the ICP's daily pain, making the webinar register feel immediately relevant.
Gartner-May-2, scored 5/10 against Syskit’s ideal buyer. Brand credibility post, not a demand-gen ad; judge it on brand lift, not buyer fit.
Microsoft 365 Analytics Overview, scored 5/10 against Syskit’s ideal buyer. Broad analytics framing matches the ICP but outcome is vague and undifferentiated for a high-intent searcher.
SharePoint User Access Reports, scored 7/10 against Syskit’s ideal buyer. Specific pain term lands well for compliance-minded admins, and friction-free trial lowers barrier to act.
Scaling M365 Governance, scored 7/10 against Syskit’s ideal buyer. Sprawl and lifecycle framing speaks directly to the ungoverned-tenant pain the ICP lives with daily.
Microsoft 365 Management Tool, scored 5/10 against Syskit’s ideal buyer. Generic category label and broad access framing miss the specific governance or compliance pain that drives clicks.
Microsoft Purview Free Guide Ad, scored 4/10 against Syskit’s ideal buyer. Misspelled product name erodes trust and the guide framing dilutes urgency for a buyer ready to act.
Ensure Microsoft 365 Security, scored 8/10 against Syskit’s ideal buyer. Risky sharing links plus sprawl control names two exact ICP pain points and the feature CTA is concrete.
SharePoint Permissions Visibility, scored 7/10 against Syskit’s ideal buyer. Sensitive access framing hits permission-sprawl pain cleanly and the free trial CTA removes commitment friction.
SharePoint Manager Tool Ad, scored 5/10 against Syskit’s ideal buyer. Headline matches the search but 'zero complexity' is vague and the body skips any specific pain or outcome.

See Syskit’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.