Where SurveyMonkey's ads lose the buyer

SurveyMonkey is running 7 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.3 out of 10, and 4 ads need fixing. Each ad below is one of SurveyMonkey’s real live creatives, read straight from the ad libraries.

SurveyMonkey’s live ads, scored against their buyer

  • Style your survey in seconds using your logo—no design skills needed., scored 5/10 against SurveyMonkey’s ideal buyer. Feature-level hook on branding sells polish, not the insight or speed the ICP actually needs.
  • From insight to action, scored 6/10 against SurveyMonkey’s ideal buyer. Broad platform breadth lands, but no role-specific hook or CTA to earn the click.
  • Decisions that hold up under pressure., scored 7/10 against SurveyMonkey’s ideal buyer. Sharp assumption-checking hook resonates with insight-driven buyers, but no proof or CTA to close.
  • Listening programs built for every team., scored 7/10 against SurveyMonkey’s ideal buyer. Stat-backed hook targets HR and People Ops precisely, but creative metric feels illustrative not verified.
  • All the insights. One platform., scored 6/10 against SurveyMonkey’s ideal buyer. Repositioning message is clear but retail-specific creative narrows appeal and no CTA drives action.
  • HRIS integration for Workday & BambooHR | SurveyMonkey, scored 7/10 against SurveyMonkey’s ideal buyer. Specific integration hook targets HR ops buyers precisely, but logo-only creative wastes the impression.
  • Better looking surveys. Easier and faster., scored 6/10 against SurveyMonkey’s ideal buyer. AI creation angle is timely but food-service creative misaligns with core B2B ICP buyer roles.

See SurveyMonkey’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.