Where Superwise's ads lose the buyer

Superwise is running 3 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6 out of 10, and 0 ads need fixing. Each ad below is one of Superwise’s real live creatives, read straight from the ad libraries.

Superwise’s live ads, scored against their buyer

• The Real Cost of AI Governance Failures Every enterprise racing to deploy AI is , scored 7/10 against Superwise’s ideal buyer. Pain-first hook and concrete consequences land well, but 'Get Free AI Governance' CTA is vague on what free means.
• Nobody wants to be the manager who reads every email and sits in on every call. , scored 6/10 against Superwise’s ideal buyer. Clever analogy earns attention but the creative shows only mascot robots with no copy, leaving the value proposition unanchored.
• AI governance isn't one-size-fits-all. That's why SUPERWISE built solutions for , scored 5/10 against Superwise’s ideal buyer. Role-aware framing is promising, killing the message.

See Superwise’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.