How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Sumo Logic's ads lose the buyer

Sumo Logic is running 12 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6 out of 10, and 8 ads need fixing. Each ad below is one of Sumo Logic’s real live creatives, read straight from the ad libraries.

Sumo Logic’s live ads, scored against their buyer

Intelligent. Agentic. Proven., scored 6/10 against Sumo Logic’s ideal buyer. Same strong differentiator as the AWS variant but loses the co-brand trust signal that sharpens credibility.
Intelligent. Agentic. Proven., scored 5/10 against Sumo Logic’s ideal buyer. MCP Server integration angle is niche and assumes existing Sumo Logic users, not cold ICP buyers.
Security training has taught me not to read my email or click links. But I never, scored 5/10 against Sumo Logic’s ideal buyer. Curiosity hook is on-brand for security buyers.
Intelligent. Agentic. Proven., scored 4/10 against Sumo Logic’s ideal buyer. Unknown product name and vague 'question to insight' promise give the ICP buyer no reason to care.
Threat Intelligence Real-Time Detection, scored 7/10 against Sumo Logic’s ideal buyer. Query-matched headline and compliance mention are solid.
Death to Overpriced SIEM Demo, scored 8/10 against Sumo Logic’s ideal buyer. Sharp cost-pain hook targets SIEM switchers directly, but no specific savings proof.
Connect Every Threat Get Demo, scored 6/10 against Sumo Logic’s ideal buyer. Triage and response angle fits SOC buyers but headline is vague on what connecting threats means.
Connect Every Threat Get Demo, scored 6/10 against Sumo Logic’s ideal buyer. Triage and response angle fits SOC buyers but headline is vague on what connecting threats means.
Get Demo Your State 2.5K Customers, scored 5/10 against Sumo Logic’s ideal buyer. Customer count adds mild proof but dynamic geo token and a future date undercut credibility.
2026 SecOps Insights Report, scored 6/10 against Sumo Logic’s ideal buyer. Stat-led hook resonates with security leaders but offers a report, not a product, so intent match is soft.
Full AI Activity Visibility Compliance, scored 7/10 against Sumo Logic’s ideal buyer. AI governance angle is timely and compliance framing fits CISOs, but the offer stays broad with no hard proof.
Modern Security Cloud SIEM Demo, scored 7/10 against Sumo Logic’s ideal buyer. Strong sitelinks give buyers clear paths but headline body repeats generic claims without a differentiating hook.

See Sumo Logic’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.