Where Stampli's ads lose the buyer

Stampli is running 6 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6 out of 10, and 4 ads need fixing. Each ad below is one of Stampli’s real live creatives, read straight from the ad libraries.

Stampli’s live ads, scored against their buyer

• Your finance work, connected., scored 6/10 against Stampli’s ideal buyer. Right category, right buyer, but no pain hook or proof beyond a G2 badge to earn the click.
• Follow Stampli for P2P insights, scored 4/10 against Stampli’s ideal buyer. Creative teases an AI query tool but the text line is a follow-prompt with no value proposition or reason to act.
• Less repetitive work. More control., scored 8/10 against Stampli’s ideal buyer. Specific metric plus G2 proof lands well for AP and finance buyers, but no CTA or pain hook to push the click.
• Your finance data holds patterns worth investigating. Stampli Deep Finance helps, scored 6/10 against Stampli’s ideal buyer. Finance-leader framing is on-ICP but 'Deep Finance' is an undefined product name with no concrete outcome stated.
• Follow Stampli for finance insights, scored 5/10 against Stampli’s ideal buyer. Brand / culture post from a conference booth; not a demand-gen ad, judge on brand lift not buyer fit.
• Your finance data holds patterns worth investigating. Stampli Deep Finance helps, scored 7/10 against Stampli’s ideal buyer. CFO persona and early-payment ROI question land squarely on the ICP's payment-visibility pain.

See Stampli’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.