Where Squarespace's ads lose the buyer

Squarespace is running 3 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.3 out of 10, and 2 ads need fixing. Each ad below is one of Squarespace’s real live creatives, read straight from the ad libraries.

Squarespace’s live ads, scored against their buyer

• Squarespace Domains, scored 6/10 against Squarespace’s ideal buyer. Specific proof point on TLD count helps, but no credibility or conversion angle for the ICP.
• Creador De Sitios Web Gratuito, scored 6/10 against Squarespace’s ideal buyer. Free hook and speed promise land well for the ICP but copy stays generic with no role or outcome specificity.
• Create Your Own Website, scored 7/10 against Squarespace’s ideal buyer. Freelancer callout and stand-out promise directly address a core ICP trigger with a clear action CTA.

See Squarespace’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.