How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Sprout Social's ads lose the buyer

Sprout Social is running 9 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.2 out of 10, and 5 ads need fixing. Each ad below is one of Sprout Social’s real live creatives, read straight from the ad libraries.

Sprout Social’s live ads, scored against their buyer

🚨Huge, Free, Virtual! I am keynoting this epic event! If social media has ANYTH, scored 5/10 against Sprout Social’s ideal buyer. Free event hook lands but speaker-first framing buries the ICP pain and outcome.
This might be the most anticipated panel of the summit, scored 7/10 against Sprout Social’s ideal buyer. Insight-to-action framing nails the core ICP pain, named practitioners add credibility.
Don’t miss your chance to lead the conversation, scored 7/10 against Sprout Social’s ideal buyer. Trend-to-strategy angle resonates with social strategists, senior speakers from Ogilvy and Zalando add weight.
The ROI case for executive visibility, scored 6/10 against Sprout Social’s ideal buyer. Stat is eye-catching but exec visibility is a narrow use case, not the core social management pain.
The Social Intelligence Summit: Tomorrow is Talking, scored 5/10 against Sprout Social’s ideal buyer. Event promo with no clear outcome or reason to register beyond the name.
Turn Social Signals Into Strategy, scored 8/10 against Sprout Social’s ideal buyer. Named brand speakers and a hard date create strong credibility and urgency for the ICP.
Can't wait for this one! I'm hosting "First to Know, First to Move: Turning cult, scored 5/10 against Sprout Social’s ideal buyer. Speaker self-promotion framing puts the host ahead of the attendee benefit.
Hear Sprout’s Social Intelligence Summit Keynote Speaker, scored 7/10 against Sprout Social’s ideal buyer. Bold POV headline and a credible CEO speaker make a compelling free-event register prompt.
Turn exec LinkedIn into a strategy you own and measure, scored 6/10 against Sprout Social’s ideal buyer. Punchy stat hooks the exec visibility angle but the guide offer stays vague for social managers.

See Sprout Social’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.