Where SpendHQ's ads lose the buyer

SpendHQ is running 3 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.7 out of 10, and 1 ad needs fixing. Each ad below is one of SpendHQ’s real live creatives, read straight from the ad libraries.

SpendHQ’s live ads, scored against their buyer

• “When you want to forecast risk assessments, contracts, comparison, [SpendHQ] ac, scored 7/10 against SpendHQ’s ideal buyer. Real customer voice naming specific capabilities lands well with procurement buyers evaluating tools.
• Procurement teams are sitting on massive amounts of spend data, but without clea, scored 7/10 against SpendHQ’s ideal buyer. Nails the core ICP pain of trapped spend insights.
• For a while, the conversations surrounding procurement moved away from savings. , scored 6/10 against SpendHQ’s ideal buyer. Aspirational framing is on-ICP but the hook is generic and the savings narrative lacks any proof or specificity.

See SpendHQ’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.