Where Spendesk's ads lose the buyer

Spendesk is running 3 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.7 out of 10, and 1 ad needs fixing. Each ad below is one of Spendesk’s real live creatives, read straight from the ad libraries.

Spendesk’s live ads, scored against their buyer

• The most human thing AI can do is give people more of themselves back. More time, scored 6/10 against Spendesk’s ideal buyer. Warm human angle on AI but no specific finance pain or outcome named.
• Erlebe Spendesk AI in Aktion, scored 7/10 against Spendesk’s ideal buyer. Creative tagline hits the ICP pain directly; body copy stays vague before truncation.
• L'IA qui vous fait gagner du temps, scored 7/10 against Spendesk’s ideal buyer. Concrete AI query examples show real finance use cases, but no quantified outcome or proof.

See Spendesk’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.