How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where SpecterOps's ads lose the buyer

SpecterOps is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7 out of 10, and 5 ads need fixing. Each ad below is one of SpecterOps’s real live creatives, read straight from the ad libraries.

SpecterOps’s live ads, scored against their buyer

If you’re tired of dealing with never-ending findings backlogs, you’ll love this, scored 7/10 against SpecterOps’s ideal buyer. Pain-first hook and product name land well, but no proof point or outcome number to close the gap.
The average choke point fix severs 17,000+ attack paths. Book 30 minutes with Ro, scored 8/10 against SpecterOps’s ideal buyer. Specific, striking proof stat earns attention from security leaders already at Black Hat.
BloodHound Enterprise customers cut identity attack path risk 35% in the first 3, scored 8/10 against SpecterOps’s ideal buyer. Concrete outcome metric and named expert give security buyers a credible, time-bound reason to book.
Initial access is suddenly boring 🙃 Phishing, malware, blah blah blah -- it's r, scored 7/10 against SpecterOps’s ideal buyer. Punchy attacker-mindset hook lands well for red team and SecOps buyers.
Red Team Operations: the full kill chain, scored 6/10 against SpecterOps’s ideal buyer. Speaks directly to red team leads but is event promotion with no outcome or proof to pull in the CISO buyer.
AI agents inherit privilege. And paths., scored 9/10 against SpecterOps’s ideal buyer. Precise, timely hook ties AI agent sprawl directly to attack graph expansion, hitting the ICP's sharpest emerging pain.
BloodHound Enterprise customers cut identity attack path risk 35% in the first 3, scored 8/10 against SpecterOps’s ideal buyer. Specific quantified outcome in 30 days is strong proof, though the meeting-booking CTA leans cold for a feed ad.
Three Hands-On Sessions. One Room., scored 7/10 against SpecterOps’s ideal buyer. Named partners and specific session topics like cross-account privilege escalation give real signal to the technical buyer.
Three Hands-On Sessions. One Room., scored 7/10 against SpecterOps’s ideal buyer. Partner logos and specific session topics earn credibility, but the carousel CTA 'Swipe for the Lineup' delays the offer.
40M+ identities protected. 2B+ abusable configurations monitored. Justin Kohler , scored 7/10 against SpecterOps’s ideal buyer. Scale proof numbers are compelling but the creative leads with a name and title rather than the metric, burying the hook.
40M+ identities protected. 2B+ abusable configurations monitored. Justin Kohler , scored 7/10 against SpecterOps’s ideal buyer. Scale proof numbers are compelling but the creative leads with a name and title rather than the metric, burying the hook.
AI models have expanded in cyber capability over the last few years, especially , scored 6/10 against SpecterOps’s ideal buyer. Relevant AI-threat angle for the ICP but copy cuts off before delivering a concrete insight or CTA.
Enter the Black Hat Attack Path Championship, scored 6/10 against SpecterOps’s ideal buyer. Engages the practitioner community well but competition framing delays any product or buying signal.
The average choke point fix severs 17,000+ attack paths. Book 30 minutes with Ro, scored 8/10 against SpecterOps’s ideal buyer. Specific, striking stat tied directly to the ICP pain makes this the strongest demand-gen hook in the set.
Training budget, well spent: SpecterOps at Black Hat, scored 5/10 against SpecterOps’s ideal buyer. Generic training pitch with no topic, outcome, or differentiator to earn the click over any other Black Hat vendor.
Three Hands-On Sessions. One Room., scored 7/10 against SpecterOps’s ideal buyer. Named partners and specific topics like AWS privilege escalation land squarely on ICP pain, though urgency is event-gated.
Attackers see your directory as a graph. Your team sees a list. David McGuire, S, scored 7/10 against SpecterOps’s ideal buyer. Graph-vs-list contrast is a sharp, ICP-resonant frame, but the creative leads with exec name rather than the insight.
Think you've got what it takes to top the leaderboard? The #BloodHoundUnleashed , scored 6/10 against SpecterOps’s ideal buyer. Community engagement play with clear branding but no buying signal or pain-point hook for the security leader.

See SpecterOps’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.