Where Spacewell's ads lose the buyer

Spacewell is running 3 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7.7 out of 10, and 1 ad needs fixing. Each ad below is one of Spacewell’s real live creatives, read straight from the ad libraries.

Spacewell’s live ads, scored against their buyer

• Ready to make every square metre work harder?, scored 8/10 against Spacewell’s ideal buyer. Named customer proof at scale lands well, but space-utilization angle undersells energy and compliance pain.
• Gas safety is one of those areas where the requirements are usually clear. → Ann, scored 6/10 against Spacewell’s ideal buyer. Compliance pain is real for FM buyers but the ad stops at problem framing with no product hook or outcome.
• Ready to turn reactive maintenance into reliable control?, scored 9/10 against Spacewell’s ideal buyer. Specific outcome metrics, SLA proof, and a time-to-value range give FM buyers a concrete reason to click.

See Spacewell’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.