How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B SaaS spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Sophos's ads lose the buyer

Sophos is running 24 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.3 out of 10, and 2 ads need fixing. Each ad below is one of Sophos’s real live creatives, read straight from the ad libraries.

Sophos’s live ads, scored against their buyer

Most of what's written about AI and cyberattacks is hype or unverifiable. Our ne, scored 7/10 against Sophos’s ideal buyer. Strong credibility hook with 625,000-org proof base, but gated report delays product intent.
member logo, scored 5/10 against Sophos’s ideal buyer. Regulatory angle fits ICP pain but stock Scrabble creative and vague body kill urgency.
Prevention at AI speed., scored 7/10 against Sophos’s ideal buyer. Clean claim and no-analyst angle speaks directly to understaffed SOC buyers, but no proof.
No technology in history has been adopted this fast. AI demands a new approach t, scored 4/10 against Sophos’s ideal buyer. Abstract visual and vague copy name-drop Fusion without explaining what it does or why it matters.
Prevention at AI speed., scored 7/10 against Sophos’s ideal buyer. Clear threat framing and no-analyst angle speaks directly to understaffed security teams, but no proof or metric to seal it.
Network defence at AI speed. Governed by people., scored 5/10 against Sophos’s ideal buyer. Superlative claim with no evidence is forgettable against any competing firewall vendor saying the same thing.
member logo, scored 5/10 against Sophos’s ideal buyer. Thought-leadership framing sets up the pain well but the Jenga stock photo adds no signal and no product or CTA lands.
Network defence at AI speed. Governed by people., scored 6/10 against Sophos’s ideal buyer. Consolidation and cost angle resonates with budget-conscious IT buyers but lacks any specificity on what is saved or by how much.
member logo, scored 4/10 against Sophos’s ideal buyer. Conceptual AI-agent scenario is intellectually interesting but carries zero product signal or buyer pain for the security ICP.
We've now been surveying ransomware victims for seven years, long before AI domi, scored 8/10 against Sophos’s ideal buyer. Named annual report with a sharp identity-as-initial-access hook and a clear download CTA gives the ICP a concrete reason to click.
Network defence at AI speed. Governed by people., scored 5/10 against Sophos’s ideal buyer. Superlative claim with no evidence or differentiator gives a cold LinkedIn buyer no reason to prefer Sophos Firewall over rivals.
Prevention at AI speed., scored 7/10 against Sophos’s ideal buyer. Clear product, strong AI-era hook, but no proof or specific outcome to close the skeptic.
Cybersecurity as a Service, scored 7/10 against Sophos’s ideal buyer. Named-leader proof claim and broad sitelinks cover multiple buyer intents well for a branded query.
Free Firewall Evaluation Offer, scored 7/10 against Sophos’s ideal buyer. Free trial offer with AI plus human response angle directly matches NGFW buyer intent.
Sophos Antivirus Proteccion, scored 8/10 against Sophos’s ideal buyer. Gartner Peer Insights 4.8 out of 5 score is sharp, specific proof that earns the click on an antivirus query.
Protection Antivirus Sophos, scored 5/10 against Sophos’s ideal buyer. Generic all-terminals all-platforms claim adds no proof or differentiator to stand out on a competitive query.
Sophos MDR AI Plus Human, scored 7/10 against Sophos’s ideal buyer. AI speed plus human expertise pairing speaks directly to the understaffed SOC pain, though outcome is thin.
Sophos Firewall Gartner Choice, scored 7/10 against Sophos’s ideal buyer. Gartner Customers Choice 2025 badge is credible proof for a firewall query, though no feature or outcome stated.
Reduce Risk Free Up IT Staff, scored 7/10 against Sophos’s ideal buyer. Staff-relief angle hits the understaffed-SOC pain and sitelinks extend reach.
Sophos MDR AI Plus Human, scored 6/10 against Sophos’s ideal buyer. Solid MDR pitch but no proof, outcome, or CTA to push the click.

See Sophos’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.