Where Sonrai Security's ads lose the buyer
Sonrai Security is running 17 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7.3 out of 10, and 3 ads need fixing. Each ad below is one of Sonrai Security’s real live creatives, read straight from the ad libraries.
Sonrai Security’s live ads, scored against their buyer
- [Free] Agentic Identity Risk Posture Assessment, scored 8/10 against Sonrai Security’s ideal buyer. Sharp stat plus free assessment lands squarely on the AI agent permissions pain the ICP owns.
- Global S3: Another C2 Channel for AgentCore Code Interpreters, scored 7/10 against Sonrai Security’s ideal buyer. Highly technical threat research hooks the security practitioner but lacks a clear next-step offer.
- 5 AWS AI Controls Every Security Team Should Have, scored 6/10 against Sonrai Security’s ideal buyer. Useful list format targets the right buyer but blog CTA and generic framing limit conversion pull.
- Cloud Permissions Firewall for Azure, scored 8/10 against Sonrai Security’s ideal buyer. Directly names the Azure PIM gap for nonhuman identities, a precise pain the ICP lives with daily.
- [Free] Agentic Identity Risk Posture Assessment, scored 7/10 against Sonrai Security’s ideal buyer. Before/after visual and time-bound promise are compelling, but the free assessment offer lacks specificity on what the buyer gets.
- Independent Testing Confirms Sonrai’s Cloud Permissions Firewall Blocks Real AWS Attack Paths, scored 9/10 against Sonrai Security’s ideal buyer. Third-party proof with a 16/16 block rate is the strongest trust signal a skeptical CISO can see in a feed ad.
- Cracks in the Bedrock: Bypassing SCP Enforcement with Long-Lived API Keys, scored 7/10 against Sonrai Security’s ideal buyer. Specific AWS Bedrock vulnerability angle earns attention from cloud security leads, but the CTA is a soft blog read.
- Azure RBAC rightsized, de-risked, and protected with JIT, scored 6/10 against Sonrai Security’s ideal buyer. Evocative creative but the headline is too abstract to stop a CISO scrolling past without a specific pain or proof point.
- [Free] Agentic Identity Risk Posture Assessment, scored 7/10 against Sonrai Security’s ideal buyer. Self-aware hook earns the scroll and the AI agent risk framing is on-ICP, but no proof or CTA closes the loop.
- Introducing: The Cloud Privilege Inspector This is a brand new free tool present, scored 8/10 against Sonrai Security’s ideal buyer. Showing the actual IAM policy analysis UI with threat labels is credible product proof that earns a technical buyer's click.
- Cloud PAM Solution - Cloud Privileged Access, scored 7/10 against Sonrai Security’s ideal buyer. Hits all three identity types and offers demo plus tour, but 'Cloud PAM' framing is generic for a searcher already frustrated with legacy PAM.
- Agentic Identity Security - Cloud Identity Security, scored 8/10 against Sonrai Security’s ideal buyer. Sharp AI-agent angle hits the exact emerging pain the ICP is waking up to, with a punchy attack-surface frame.
- Delinea vs. Sonrai PAM - Just use native cloud controls, scored 8/10 against Sonrai Security’s ideal buyer. Competitor comparison captures high-intent switcher searches and the native-controls differentiator directly counters proxy-PAM fatigue.
- PAM doesn't work in the cloud, scored 8/10 against Sonrai Security’s ideal buyer. Provocative headline names the exact frustration the ICP lives with, and the body covers all three identity types cleanly.
- No proxies, no jumpboxes - StrongDM falls short in AWS, scored 7/10 against Sonrai Security’s ideal buyer. Competitor takedown on a specific architecture pain is strong, but the body copy reads as stitched-together fragments that hurt credibility.
- Delinea vs. Sonrai PAM, scored 7/10 against Sonrai Security’s ideal buyer. Three concrete outcomes in the body are strong, but the headline is a bare comparison label with no hook of its own.
- Sonrai Security - Simplify Cloud Security - Get a Free 14 Day Trial, scored 6/10 against Sonrai Security’s ideal buyer. Free trial offer and one-click claim are accessible but 'Simplify Cloud Security' is too generic for a CISO searching for a PAM-replacement.
See Sonrai Security’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.
Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.