Where Solitics's ads lose the buyer
Solitics is running 17 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.4 out of 10, and 9 ads need fixing. Each ad below is one of Solitics’s real live creatives, read straight from the ad libraries.
Solitics’s live ads, scored against their buyer
- SMS, email, WhatsApp, push and on-site widgets, all in one journey. Reach player, scored 6/10 against Solitics’s ideal buyer. Strong ICP pain hook but no proof, outcome number, or CTA to act on.
- Journeys, omnichannel messaging, gamification and predictive AI, all on one plat, scored 5/10 against Solitics’s ideal buyer. Capability list lands well for the ICP but no proof, no outcome, and the CTA is a vague 'pick your industry' prompt.
- Your team is getting someone who says no. A lot. Meet the Compliance Reviewer ag, scored 7/10 against Solitics’s ideal buyer. Compliance Reviewer agent concept is a sharp, specific hook for regulated-market teams.
- 77% predicted loyalty. Churn flagged before the trader goes quiet. See how broke, scored 8/10 against Solitics’s ideal buyer. Specific metric and vertical-exact pain land hard.
- Until now, Solitics has provided an AI marketing teammate named Saai. Now Saai i, scored 5/10 against Solitics’s ideal buyer. Teaser creative hides what Saai Agents actually do, leaving the ICP buyer with no outcome to act on.
- Saai Agents are now live. You can now build your own team of AI agents inside So, scored 7/10 against Solitics’s ideal buyer. Creative shows agent roles like 'CRM Manager' that map directly to the ICP.
- iGaming CRM Platform, Data-Driven, scored 7/10 against Solitics’s ideal buyer. Vertical-exact headline and retention outcome speak directly to iGaming operators, but no proof or differentiator lifts it above category claim.
- Banking Marketing Platform, Book Demo, scored 8/10 against Solitics’s ideal buyer. Triggered, omnichannel, gamification in one sentence maps precisely to the ICP pain, and 'Book a Free Demo' is a clean conversion CTA.
- Gamification Marketing, Gamification Platform, scored 8/10 against Solitics’s ideal buyer. Vertical-specific sitelinks like 'Trading Gamification' and 'iGaming Mini Games' give high-intent searchers precise entry points.
- Banking Customer Engagement, Increase Retention, scored 7/10 against Solitics’s ideal buyer. Headline and sitelinks target the banking retention buyer cleanly, but body copy is generic and no proof or specific outcome is present.
- Gamified iGaming Platform, scored 6/10 against Solitics’s ideal buyer. Missions, levels and rewards are specific but no proof, no CTA, and no outcome number.
- One Platform, Full Control - Hyper-Personalised Journeys, scored 5/10 against Solitics’s ideal buyer. Tagline is punchy but 'hyper-personalised journeys' is a category claim with no vertical, proof, or CTA.
- Solitics - Data Simplified - Improve User Experience, scored 5/10 against Solitics’s ideal buyer. Vertical fit is clear but headline is generic and value proposition lacks a specific outcome.
- Smart Gamification Features, scored 5/10 against Solitics’s ideal buyer. Relevant capability named but no outcome, no proof, and no CTA to act on.
- Omnichannel Banking Solution - Connect All Banking Channels, scored 6/10 against Solitics’s ideal buyer. Real-time behaviour trigger angle is sharp for banking segment but no proof or hard CTA.
- Gamification Live in 45 Days - Built for trading, scored 8/10 against Solitics’s ideal buyer. Concrete time-to-value claim, trading vertical named, product screenshot shown, and multiple CTAs land this well above average.
- Forex Broker CRM Software, scored 6/10 against Solitics’s ideal buyer. Vertical is precise and capabilities are relevant but no outcome, no proof, and no CTA visible.
See Solitics’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.
Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.