How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Solidgate's ads lose the buyer

Solidgate is running 16 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.1 out of 10, and 15 ads need fixing. Each ad below is one of Solidgate’s real live creatives, read straight from the ad libraries.

Solidgate’s live ads, scored against their buyer

Backend Engineer wanted, scored 5/10 against Solidgate’s ideal buyer. Recruiting ad targeting engineers, not payment buyers; intentionally off-ICP by design.
Backend Engineer wanted, scored 5/10 against Solidgate’s ideal buyer. Recruiting ad targeting engineers, not payment buyers; intentionally off-ICP by design.
Backend Engineer wanted, scored 5/10 against Solidgate’s ideal buyer. Recruiting ad targeting engineers, not payment buyers; intentionally off-ICP by design.
Closers wanted, scored 5/10 against Solidgate’s ideal buyer. Brand / culture post, not a demand-gen ad; judge it on brand lift, not buyer fit.
Backend Engineer wanted, scored 5/10 against Solidgate’s ideal buyer. Brand / culture post, not a demand-gen ad; judge it on brand lift, not buyer fit.
Noticers wanted, scored 5/10 against Solidgate’s ideal buyer. Brand / culture post, not a demand-gen ad; judge it on brand lift, not buyer fit.
Take the jump, scored 5/10 against Solidgate’s ideal buyer. Brand / culture post, not a demand-gen ad; judge it on brand lift, not buyer fit.
Closers wanted, scored 5/10 against Solidgate’s ideal buyer. Brand / culture post, not a demand-gen ad; judge it on brand lift, not buyer fit.
Closers wanted, scored 5/10 against Solidgate’s ideal buyer. Brand / culture post, not a demand-gen ad; judge it on brand lift, not buyer fit.
Your bank has never seen a FOP. We work with them daily., scored 3/10 against Solidgate’s ideal buyer. Treasury banking product for Ukrainian-founded companies sits outside the payment orchestration ICP entirely.
Four accounts. Four banks. Four KYCs. Or one Solidgate Treasury., scored 6/10 against Solidgate’s ideal buyer. Treasury banking pitch solves a real IT company pain but misses the payment orchestration ICP trigger.
Take the jump, scored 5/10 against Solidgate’s ideal buyer. Brand/culture post, not a demand-gen ad; judge it on brand lift, not buyer fit.
Closers wanted, scored 5/10 against Solidgate’s ideal buyer. Brand/culture post, not a demand-gen ad; judge it on brand lift, not buyer fit.
Your bank doesn't know what you do. Your Solidgate manager does., scored 6/10 against Solidgate’s ideal buyer. Relatable banking frustration hook but Treasury product is adjacent, not core payment orchestration.
The fee that never shows up in your P&L., scored 7/10 against Solidgate’s ideal buyer. Specific, concrete pain points land well for international operators, though Treasury scope is narrower than orchestration ICP.
Closers wanted, scored 5/10 against Solidgate’s ideal buyer. Brand/culture post, not a demand-gen ad; judge it on brand lift, not buyer fit.

See Solidgate’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.