How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Softr's ads lose the buyer

Softr is running 9 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.9 out of 10, and 0 ads need fixing. Each ad below is one of Softr’s real live creatives, read straight from the ad libraries.

Softr’s live ads, scored against their buyer

The AI app builder IT can actually govern, scored 5/10 against Softr’s ideal buyer. IT governance angle misses the ops manager and non-technical founder who actually buys Softr.
Ship internal tools without developers, scored 8/10 against Softr’s ideal buyer. Clear no-dev promise, product screenshot, and feature proof land squarely on the ICP pain.
Ship internal tools without developers, scored 7/10 against Softr’s ideal buyer. Named customer with real numbers makes the portal use case concrete, though the niche vertical limits instant recognition.
Better Than DIY AI Builders, scored 6/10 against Softr’s ideal buyer. Portals and CRMs named but 'DIY AI Builders' framing is vague for ops buyers not shopping AI tools.
Migrate Airtable to Softr, scored 8/10 against Softr’s ideal buyer. Named competitor, real customer proof, and free migration offer hit the exact trigger buyer perfectly.
Secure AI Apps That Work, scored 7/10 against Softr’s ideal buyer. Portals and internal tools named clearly but headline is generic and proof is absent.
No Developer Required AI Builder, scored 7/10 against Softr’s ideal buyer. No-developer angle and speed land well but body copy lists features without naming a concrete outcome.
Airtable Portal Alternative No-Code, scored 8/10 against Softr’s ideal buyer. Competitor name in headline captures high-intent switchers and no-code portals match the ICP trigger exactly.
Build Today No Developer Required, scored 6/10 against Softr’s ideal buyer. Pain negations are relatable but no use case or outcome is named, leaving the offer vague.

See Softr’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.