How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where SoftExpert's ads lose the buyer

SoftExpert is running 16 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.6 out of 10, and 6 ads need fixing. Each ad below is one of SoftExpert’s real live creatives, read straight from the ad libraries.

SoftExpert’s live ads, scored against their buyer

Plataforma integral de control documental y cumplimiento, scored 7/10 against SoftExpert’s ideal buyer. Before/after comparison lands the pain clearly, but no named customer or number weakens proof.
Software para Gestão de Documentos, scored 7/10 against SoftExpert’s ideal buyer. Provocative version-control question nails the pain, but no proof or outcome number to close the gap.
Software para Gestão de Documentos, scored 8/10 against SoftExpert’s ideal buyer. Specific customer-sourced stat is strong proof, clear CTA, but the stat source is vague and no named customer.
Obtén un checklist práctico con 8 pasos para evaluar procesos, definir una estra, scored 5/10 against SoftExpert’s ideal buyer. Asset is relevant but no teaser finding or specific outcome previewed inside the ad.
Software per la Gestione della Qualità, scored 4/10 against SoftExpert’s ideal buyer. Localized demand_gen to Italian market; weak CTA and no proof.
Plataforma integral de control documental y cumplimiento, scored 6/10 against SoftExpert’s ideal buyer. Four concrete capabilities listed but the hook is a brand question, not a pain statement, and no proof is shown.
Software para Gestão de Documentos, scored 8/10 against SoftExpert’s ideal buyer. Sharp reframe hook, three concrete failure modes named, ISO standards cited, and a demo CTA all land cleanly for the ICP.
All-In-One Quality Management Software, scored 7/10 against SoftExpert’s ideal buyer. Side-by-side comparison names real objections like variable costs and lengthy implementations, but rival is unnamed and claims are unbacked.
¿Tu empresa cuenta con un proceso estructurado para evaluar proveedores? Un chec, scored 6/10 against SoftExpert’s ideal buyer. Asset topic is directly on-ICP but the ad shows only the title and 'Preguntas esenciales', giving no teaser content to justify the download.
Software para Governança, Riscos e Compliance, scored 8/10 against SoftExpert’s ideal buyer. Spreadsheet filenames as a mirror-of-reality hook is highly specific and the before-after visual makes the value immediately clear.
Plataforma integral de control documental y cumplimiento, scored 5/10 against SoftExpert’s ideal buyer. Feature checklist hits the right pain but no proof or outcome anchors the claim.
Plataforma integral de control documental y cumplimiento, scored 6/10 against SoftExpert’s ideal buyer. Same feature list as sibling ad but 'Solicita una demo' CTA and human photo lift conversion intent slightly.
Software para Gestão de Documentos, scored 7/10 against SoftExpert’s ideal buyer. Specific 40% cost stat and demo CTA make a credible case, but the stat source is unnamed.
Software para Gestão de Documentos, scored 7/10 against SoftExpert’s ideal buyer. Audit-moment hook is sharp and ICP-precise, product screenshots show it, demo CTA closes well.
Simplify quality management with one powerful platform. Manage audits, suppliers, scored 8/10 against SoftExpert’s ideal buyer. Named Hyundai Quality Manager with an 80% outcome is strong proof for the exact ICP buyer role.
Software para la Gestión de la Calidad, scored 7/10 against SoftExpert’s ideal buyer. Clear vs-frame names real switching objections but rival is unnamed, weakening credibility.

See SoftExpert’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.