How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where SOCi's ads lose the buyer

SOCi is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.6 out of 10, and 12 ads need fixing. Each ad below is one of SOCi’s real live creatives, read straight from the ad libraries.

SOCi’s live ads, scored against their buyer

Local Listings Management - Ideal For 50+ Locations - Book Your Personalized Demo, scored 8/10 against SOCi’s ideal buyer. Tight ICP qualifier and clear demo CTA, but body is generic with no proof or outcome.
Automate Local SEO with Agents - Let Agents Execute - Top Brands…, scored 7/10 against SOCi’s ideal buyer. Agentic angle is differentiated and on-ICP.
The Funnel Is Dead, scored 5/10 against SOCi’s ideal buyer. Provocative POV headline but no CTA, no offer, and no bridge to the product on a high-intent search channel.
SOCi.ai, scored 4/10 against SOCi’s ideal buyer. Category claim with no specific outcome, proof, or CTA to act on.
Local SEO Management - Ideal For 50+ Locations - Book Your..., scored 7/10 against SOCi’s ideal buyer. Strong ICP signal and scale qualifier, but body copy stays generic.
Try SOCi Instead, scored 4/10 against SOCi’s ideal buyer. Comparison framing with no named rival or concrete differentiator weakens the switch argument.
Franchise Marketing Software, scored 6/10 against SOCi’s ideal buyer. Intriguing revenue-stream hook for franchise buyers, but 'online presence' is too vague to close.
Property Management Surveys, scored 4/10 against SOCi’s ideal buyer. Resident-survey framing targets an ops pain, not the local marketing visibility problem SOCi solves.
Online Reputation Management - Reputation Management | SOCi - Take an Interactive Tour, scored 5/10 against SOCi’s ideal buyer. Relevant category and decent CTA, but body copy adds nothing beyond the headline category label.
Property Reputation Management, scored 7/10 against SOCi’s ideal buyer. AI-generated review responses is a specific, differentiated capability that speaks directly to the scale pain.
Property Listings Management, scored 3/10 against SOCi’s ideal buyer. Resident engagement and retention is a leasing ops outcome, not a local marketing pain SOCi owns.
SOCi, scored 5/10 against SOCi’s ideal buyer. Comparison angle lands but no rival named, no outcome, no CTA to act on.
SOCi Beats The Competition, scored 5/10 against SOCi’s ideal buyer. Comparison claim with no named rival, no specific proof, and a generic brand-presence CTA.
SOCi Review Management, scored 6/10 against SOCi’s ideal buyer. Clear demo CTA and on-query headline, but value stops at category claim with no scale or outcome proof.
Online Reputation Management, scored 5/10 against SOCi’s ideal buyer. Revenue outcome is directionally right but too vague, no proof, no CTA to act on.
Online Reputation Management, scored 7/10 against SOCi’s ideal buyer. Multi-location scale angle directly matches ICP pain, but no CTA closes the loop.
Local Listings Management - Improve Local Search Rankings, scored 7/10 against SOCi’s ideal buyer. Query match and scale benefit are clear.
SOCi.ai, scored 5/10 against SOCi’s ideal buyer. Multi-location framing is on-ICP but 'redefining' is a category claim with no proof or CTA.

See SOCi’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.