Where Snyk's ads lose the buyer

Snyk is running 3 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.3 out of 10, and 0 ads need fixing. Each ad below is one of Snyk’s real live creatives, read straight from the ad libraries.

Snyk’s live ads, scored against their buyer

• Test your AI agents like an attacker would, scored 7/10 against Snyk’s ideal buyer. Attacker-POV hook and AI agent framing land well, but 'Evo' is unnamed and the creative dilutes with a vague tagline.
• member logo, scored 5/10 against Snyk’s ideal buyer. Vivid metaphor creates urgency but offers no specific threat, product, or next step for the security buyer.
• Live Webinar, Thu 17 Sept, 10:00 ET, scored 7/10 against Snyk’s ideal buyer. Snyk plus Anthropic co-brand and machine-speed attack framing match the ICP trigger, but the offer is a webinar with no preview of takeaways.

See Snyk’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.