Where Smartsheet's ads lose the buyer

Smartsheet is running 2 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 8 out of 10, and 0 ads need fixing. Each ad below is one of Smartsheet’s real live creatives, read straight from the ad libraries.

Smartsheet’s live ads, scored against their buyer

• Update Strategic Priorities Once. Cascade Across Portfolio Instantly., scored 8/10 against Smartsheet’s ideal buyer. Live portfolio data vs. slides is a sharp, specific pain for PMO and VP buyers.
• Demo: Portfolio Governance That Keeps Pace With Healthcare Change., scored 8/10 against Smartsheet’s ideal buyer. Epic timelines and compliance shifts are precise healthcare PMO pains that earn the click.

See Smartsheet’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.