Where SmartRecruiters's ads lose the buyer

SmartRecruiters is running 2 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7.5 out of 10, and 0 ads need fixing. Each ad below is one of SmartRecruiters’s real live creatives, read straight from the ad libraries.

SmartRecruiters’s live ads, scored against their buyer

• One Platform. Better Hiring., scored 8/10 against SmartRecruiters’s ideal buyer. Pinpoints the exact SAP split-stack pain but stops short of a specific outcome or proof.
• The Next Chapter for SAP Recruiting, scored 7/10 against SmartRecruiters’s ideal buyer. Clear native-integration positioning for SuccessFactors buyers, but 'Best-of-Breed Innovation' is corporate speak with no concrete proof.

See SmartRecruiters’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.