How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Smartly's ads lose the buyer

Smartly is running 12 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.3 out of 10, and 0 ads need fixing. Each ad below is one of Smartly’s real live creatives, read straight from the ad libraries.

Smartly’s live ads, scored against their buyer

Media and Creative Automation Scale Ads, scored 7/10 against Smartly’s ideal buyer. Strong ICP match with proof point of 700+ brands, but body copy stays generic on outcomes.
Centralize Ads One Platform Demo, scored 6/10 against Smartly’s ideal buyer. Centralization angle fits the ICP pain.
Automate Facebook Ad Creation Tool, scored 6/10 against Smartly’s ideal buyer. Facebook-only framing undersells a cross-channel platform to a multi-channel ICP buyer.
Meta Ads Management Platform Ad, scored 6/10 against Smartly’s ideal buyer. Clear Meta focus and demo CTA land well, but body copy trails off before stating the payoff.
Build Once Launch Anywhere, scored 7/10 against Smartly’s ideal buyer. Cross-channel hook and creative localisation sitelink speak directly to the multi-platform ICP pain.
SmartlyAI Advertising Platform, scored 5/10 against Smartly’s ideal buyer. Generic platform label with no differentiator beyond Meta video ads and a bare demo nudge.
Fast Ad Creative Production, scored 7/10 against Smartly’s ideal buyer. Headline names the exact bottleneck the ICP lives with and pairs it with a clear demo CTA.
Trusted by 700 Plus Global Brands, scored 7/10 against Smartly’s ideal buyer. Social proof number in the headline is the strongest trust signal in the set, body narrows to localization.
Smartly for Social Ad Growth, scored 5/10 against Smartly’s ideal buyer. Headline and body stay at buzzword level with no specific outcome or differentiator for the ICP.
Cross Channel Marketing Optimization, scored 6/10 against Smartly’s ideal buyer. Repeated headline phrase wastes space, but the unified reporting pain point and demo sitelink are on target.
Request Smartly Demo Scale Ads, scored 6/10 against Smartly’s ideal buyer. Platform list in the body signals cross-channel breadth but the headline reads awkwardly.
Boost ROI Trusted by 700+ Brands, scored 7/10 against Smartly’s ideal buyer. Social proof number and ROAS metric land well, but 'award-winning platform' is generic filler that dilutes the specific gains.

See Smartly’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.