Where Slack's ads lose the buyer

Slack is running 5 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7 out of 10, and 1 ad needs fixing. Each ad below is one of Slack’s real live creatives, read straight from the ad libraries.

Slack’s live ads, scored against their buyer

• Get started, scored 6/10 against Slack’s ideal buyer. Real customer quote lands a specific use case but Huddles feature is narrower than the platform's full value.
• 20% Zeitersparnis im Projektmanagement mit Slack., scored 7/10 against Slack’s ideal buyer. Concrete percentage saving hits a core ICP pain point for project management buyers.
• The future of AI at work is multiplayer. Slack is where your team and your agent, scored 8/10 against Slack’s ideal buyer. Sharp AI-plus-team hook maps directly to the agentic workflow trigger in the ICP.
• Partner-Deals schneller abschließen dank Slack., scored 7/10 against Slack’s ideal buyer. Deal-speed outcome is concrete and role-relevant for sales and partner teams.
• Dank Slack-Workflows ist die Compliance für Europace schnell und wasserdicht., scored 7/10 against Slack’s ideal buyer. Named customer outcome on compliance workflows speaks directly to ops and risk buyers.

See Slack’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.