How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Siteimprove's ads lose the buyer

Siteimprove is running 11 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6 out of 10, and 7 ads need fixing. Each ad below is one of Siteimprove’s real live creatives, read straight from the ad libraries.

Siteimprove’s live ads, scored against their buyer

Get the 2026 Gartner® Magic Quadrant™ for Digital Accessibility, scored 7/10 against Siteimprove’s ideal buyer. Strong third-party proof lands well for accessibility buyers, but no outcome or differentiator beyond the placement itself.
We publish thousands of PDFs at Siteimprove, so we put our own through the PDF R, scored 7/10 against Siteimprove’s ideal buyer. Eat-your-own-cooking hook is credible and specific.
The EAA made simple: 5 steps for manufacturers, scored 7/10 against Siteimprove’s ideal buyer. Segment-sharp hook with a checklist preview earns the click, but no proof or urgency beyond the deadline.
It’s time to show up or stand aside., scored 6/10 against Siteimprove’s ideal buyer. Punchy fear hook lands but the body stays vague with no proof or concrete next step.
Accessible content reaches more, scored 6/10 against Siteimprove’s ideal buyer. Educational POV on accessibility-as-AI-foundation, bridges to product category but copy cuts off.
How Siteimprove rebuilt its website for humans and AI at scale. When we rebuilt , scored 5/10 against Siteimprove’s ideal buyer. Real team faces humanize the story but the creative shows only headshots with no outcome or next step.
Accessible content reaches more, scored 6/10 against Siteimprove’s ideal buyer. Educational POV on accessibility-as-AI-foundation, bridges to product category but copy cuts off.
Free webinar: AEO for APAC marketers, scored 7/10 against Siteimprove’s ideal buyer. Clear logistics, named speakers, and a sharp AEO question make the draw strong for APAC marketers.
It’s time to show up or stand aside., scored 5/10 against Siteimprove’s ideal buyer. Provocative hook lands on the right pain.
Scan Sites for WCAG Issues, scored 6/10 against Siteimprove’s ideal buyer. Query-matched copy names the core workflow clearly but stops at the feature level with no outcome or differentiator.
Siteimprove for AEO, scored 4/10 against Siteimprove’s ideal buyer. Body addresses content strategists but makes a generic algorithm claim with no specific outcome or reason to click.

See Siteimprove’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.