How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Signifyd's ads lose the buyer

Signifyd is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.7 out of 10, and 6 ads need fixing. Each ad below is one of Signifyd’s real live creatives, read straight from the ad libraries.

Signifyd’s live ads, scored against their buyer

Play the Holiday Arcade & Win Rewards, scored 5/10 against Signifyd’s ideal buyer. Gamified engagement hook lands the brand but delivers no product value or conversion reason.
Approve More Orders, Guaranteed, scored 8/10 against Signifyd’s ideal buyer. Sharp scenario, direct comparison claim, and a guarantee land the core ICP pain with real conviction.
Departamento, scored 6/10 against Signifyd’s ideal buyer. Clear ICP outcome stated well but no proof, no number, and the CTA is a tagline rather than a next step.
Test Our Checkout Process. Claim a Gift Card., scored 7/10 against Signifyd’s ideal buyer. Smart experiential CTA lowers barrier to trial but skips any outcome proof for the ICP buyer.
Eletrônicos, scored 7/10 against Signifyd’s ideal buyer. Sharp false-decline framing for a high-fraud vertical.
Moda, scored 7/10 against Signifyd’s ideal buyer. Vivid false-decline visual and sharp hook nail the core ICP pain but no proof or specific outcome is offered.
Departamento, scored 7/10 against Signifyd’s ideal buyer. Provocative false-decline question hits the ICP pain precisely but no outcome, number, or next step is given.
Zero Chargeback Liability, scored 7/10 against Signifyd’s ideal buyer. Memorable headline and three concrete benefit pillars land well but 'Learn More' CTA undersells the guarantee claim.
Test Our Checkout Process. Claim a Gift Card., scored 7/10 against Signifyd’s ideal buyer. Seasonal urgency and experiential gift-card hook are clever but the ICP outcome is implied, not stated, and proof is absent.
Departamento, scored 7/10 against Signifyd’s ideal buyer. Punchy seasonal rhythm and direct challenge to the buyer's current tool hit the ICP pain well but no proof or outcome follows.
Moda, scored 6/10 against Signifyd’s ideal buyer. Fraud-risk framing for electronics is on-segment but the creative copy stops at the problem with no outcome or next step.
Zero Manual Order Reviews, scored 7/10 against Signifyd’s ideal buyer. Sharp before/after creative nails the operational pain but lacks any proof number to close the deal.
Eletrônicos, scored 6/10 against Signifyd’s ideal buyer. Covers the full fraud journey for electronics buyers but the value claim stays generic with no outcome or proof.
Moda, scored 6/10 against Signifyd’s ideal buyer. Punchy account-takeover hook for fashion is on-segment but stops at the problem with no outcome or next step.
Moda, scored 7/10 against Signifyd’s ideal buyer. Bracketing hook lands a real margin pain for fashion fraud leaders but offers no proof or specific outcome.
Seguridad digital sin fricción, scored 7/10 against Signifyd’s ideal buyer. Headline pairs frictionless security with guaranteed protection against chargebacks and abusive returns, hitting the core ICP pain cleanly.
Signifyd can help, scored 5/10 against Signifyd’s ideal buyer. Guarantee of more approvals and zero chargeback liability is the right promise but the headline is too vague to earn the click.
Detect Return Abuse in Seconds, scored 8/10 against Signifyd’s ideal buyer. Speed claim plus dual promise of fast-tracking valid returns and blocking abuse matches high-intent query precisely.

See Signifyd’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.