Where Sievo's ads lose the buyer
Sievo is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7.1 out of 10, and 5 ads need fixing. Each ad below is one of Sievo’s real live creatives, read straight from the ad libraries.
Sievo’s live ads, scored against their buyer
- Find out where your procurement performance really stands in the Pharmaceuticals, scored 7/10 against Sievo’s ideal buyer. Vertical-specific peer benchmark report hits procurement buyers in a relevant industry with a clear content offer.
- Find out where your procurement performance really stands in the Transport, Logi, scored 6/10 against Sievo’s ideal buyer. Relevant vertical but transport and logistics is a softer ICP fit than manufacturing or healthcare.
- Find out where your procurement performance really stands in the Technology Hard, scored 7/10 against Sievo’s ideal buyer. Telecom is a named sweet-spot vertical and peer benchmark framing directly addresses procurement performance gaps.
- Find out where your procurement performance really stands in the Food & Beverage, scored 7/10 against Sievo’s ideal buyer. Vertical-specific benchmark report lands well for F&B procurement leaders but lacks a sharp pull-stat in the hook.
- Find out where your procurement performance really stands in the Chemicals & Mat, scored 7/10 against Sievo’s ideal buyer. Chemicals and materials is a sweet-spot ICP vertical, but the hook offers no data teaser to compel the click.
- Find out where your procurement performance really stands in the Technology Hard, scored 7/10 against Sievo’s ideal buyer. Telecom is a named ICP vertical and the report framing is credible, but no stat or insight teases the value inside.
- Find out where your procurement performance really stands in the MedTech & Healt, scored 8/10 against Sievo’s ideal buyer. MedTech and healthcare is a primary ICP sweet spot, making this the strongest vertical match in the series.
- Relax your grip on Procurement’s wheel. Breathe in. Let that breath out. Apply t, scored 6/10 against Sievo’s ideal buyer. Relevant topic for the ICP but the hook is a mindfulness gimmick that buries the real offer, a cost savings guide.
- The new State of Spend 2025 report is out. 3 Years of data equal to 1.4tUSD wort, scored 8/10 against Sievo’s ideal buyer. 1.4 trillion USD in transaction data is a sharp credibility anchor that earns attention from procurement leaders.
- Elevate your procurement strategy, make informed decisions, and achieve cost sav, scored 6/10 against Sievo’s ideal buyer. The playbook framing is relevant but the headline is generic and offers no specific outcome or proof to drive urgency.
- Find out where your procurement performance really stands in the Consumer Goods , scored 6/10 against Sievo’s ideal buyer. Consumer goods is within ICP scope but is the weakest vertical fit, and the hook still lacks a data teaser.
- Find out where your procurement performance really stands in the Retail & Distri, scored 7/10 against Sievo’s ideal buyer. Vertical-specific benchmark report hits retail procurement buyers with relevant peer data.
- Find out where your procurement performance really stands in the Financial & Pro, scored 5/10 against Sievo’s ideal buyer. Financial services is a lighter ICP fit; benchmark angle is solid but vertical is off sweet-spot.
- Find out where your procurement performance really stands in the Industrials & M, scored 8/10 against Sievo’s ideal buyer. Industrials and manufacturing is the core ICP sweet-spot, benchmark report is a strong lead magnet.
- Find out where your procurement performance really stands in the Consumer Goods , scored 7/10 against Sievo’s ideal buyer. Consumer goods is a named sweet-spot vertical; benchmark framing earns the click from procurement leaders.
- Still managing savings initiatives in spreadsheets? That is where good ideas slo, scored 9/10 against Sievo’s ideal buyer. Spreadsheet pain hook plus 180,000+ tracked initiatives as proof lands squarely on CPO and CFO triggers.
- Strategic Procurement - Optimize Procurement ROI, scored 8/10 against Sievo’s ideal buyer. 63x ROI claim and savings-at-scale promise match high-intent procurement search queries well.
- Transaction-Based Benchmarks - Procurement Peer Insights, scored 8/10 against Sievo’s ideal buyer. Transaction-based peer benchmarks directly address a core ICP trigger for spend visibility seekers.
See Sievo’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.
Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.