Where Shoptet's ads lose the buyer

Shoptet is running 2 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6 out of 10, and 0 ads need fixing. Each ad below is one of Shoptet’s real live creatives, read straight from the ad libraries.

Shoptet’s live ads, scored against their buyer

• Ohlasy z minulého roka, scored 5/10 against Shoptet’s ideal buyer. Brand and community event post, not a demand-gen ad; judge it on brand lift, not buyer fit.
• Sezóna se blíží. Je vaše logistika připravená na nápor objednávek? 📦 Dopřejte z, scored 7/10 against Shoptet’s ideal buyer. Timely seasonal pain with a named carrier and lowest-price claim lands a real reason to click.

See Shoptet’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.