Where Shopify's ads lose the buyer

Shopify is running 3 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.7 out of 10, and 1 ad needs fixing. Each ad below is one of Shopify’s real live creatives, read straight from the ad libraries.

Shopify’s live ads, scored against their buyer

• Ben Plehal told me he has a grown-up job at a toy store, which might be the best, scored 5/10 against Shopify’s ideal buyer. Brand / culture post, not a demand-gen ad; judge it on brand lift, not buyer fit.
• Turn peak traffic into profit, scored 7/10 against Shopify’s ideal buyer. Timely BFCM hook with a free guide CTA lands well for ecommerce operators chasing peak-season conversion.
• Theresa Cowing and her team moved Tarte Cosmetics from Salesforce Commerce Cloud, scored 8/10 against Shopify’s ideal buyer. Named brand migration from a rival platform in five months is a powerful proof point for enterprise replatforming buyers.

See Shopify’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.