How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Shape Construction's ads lose the buyer

Shape Construction is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7.1 out of 10, and 7 ads need fixing. Each ad below is one of Shape Construction’s real live creatives, read straight from the ad libraries.

Shape Construction’s live ads, scored against their buyer

✅ Unify Your Project Data with Shape's Data Book., scored 6/10 against Shape Construction’s ideal buyer. Named PM testimonial adds real proof but 'centralise data' pain is too generic to own the change-order problem.
Automate your site diary report for free., scored 5/10 against Shape Construction’s ideal buyer. Free site diary offer is tangible but frames the pain as admin time, not lost revenue from unprovable changes.
Turn site communication into your audit trail, scored 8/10 against Shape Construction’s ideal buyer. Margin-gap stat hits the exact financial wound contractors feel, and the free report CTA earns a low-friction click.
Ditch Manual Paperwork. Build Better Claims., scored 7/10 against Shape Construction’s ideal buyer. Named customer and role add real proof, but the pain stops at paperwork efficiency rather than lost revenue or claims.
Get the "Bulletproof" setup Sweet Project uses, scored 6/10 against Shape Construction’s ideal buyer. Named customer and PM role land well, but the creative quote pivots to client communication rather than claim protection.
See the Instant Group case study here, scored 8/10 against Shape Construction’s ideal buyer. Specific financial outcome, 4.5% of project value recovered, gives the ICP buyer a concrete reason to click the case study.
How Sweet Projects stays ahead of site issues. 🏗️, scored 7/10 against Shape Construction’s ideal buyer. Change tracking and timeline building hit the core ICP pain, but the quote stays vague on financial or claims outcomes.
See How Shape Consolidates Your Project Data 👉, scored 6/10 against Shape Construction’s ideal buyer. Risk articulation quote resonates but the headline frames it as data consolidation, diluting the claims and margin angle.
View Report Example, scored 8/10 against Shape Construction’s ideal buyer. Concrete time claim and a visible claim-ready report UI make the value tangible, directly addressing the field capture gap.
See How Shape Keeps Your Projects on Programme, scored 6/10 against Shape Construction’s ideal buyer. Programme delivery proof from a named PM is credible but the headline and quote focus on schedule, not margin or claims.
Why your final account never matches the forecast?, scored 9/10 against Shape Construction’s ideal buyer. Precise margin gap stat hits the ICP's core fear instantly, and the free report CTA lowers friction for a cold audience.
See How Sweet Projects Tracks Issues in Real-Time, scored 6/10 against Shape Construction’s ideal buyer. Named customer proof lands well but benefit stops at visibility, not revenue recovery or claims.
Ensure Every Issue is Resolved., scored 6/10 against Shape Construction’s ideal buyer. Real customer quote resonates but frames issue tracking, not the claims and margin loss the ICP fears most.
Every variation, delay, and instruction on your site is evidence. Right now most, scored 8/10 against Shape Construction’s ideal buyer. Copy nails the exact ICP pain, paper and WhatsApp records that cannot support a claim, with sharp specificity.
Every variation, delay, and instruction on your site is evidence. Right now most, scored 8/10 against Shape Construction’s ideal buyer. Identical copy to ad 2 hits the core evidence gap pain precisely and speaks directly to the right buyer.
Easily capture daily progress & downtime with Shape., scored 7/10 against Shape Construction’s ideal buyer. Creative headline and product screenshot make the claims use case concrete, but no proof number or named outcome.
Easily capture daily progress & downtime with Shape., scored 8/10 against Shape Construction’s ideal buyer. Before and after visual plus 'substantiate claims easily' headline makes the switch case immediately obvious to the ICP.
Recover Your Lost Margin, scored 9/10 against Shape Construction’s ideal buyer. Specific pound figure and margin percentage give the ICP a concrete financial stake that is hard to scroll past.

See Shape Construction’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.