How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where SessionLab's ads lose the buyer

SessionLab is running 11 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.1 out of 10, and 7 ads need fixing. Each ad below is one of SessionLab’s real live creatives, read straight from the ad libraries.

SessionLab’s live ads, scored against their buyer

L&D & Facilitation Dinner by SessionLab - Wednesday, October 7, scored 5/10 against SessionLab’s ideal buyer. Brand event invite for ICP-right audience, but no product value or demand-gen offer.
Every year, we ask facilitators around the world the same underlying question: h, scored 6/10 against SessionLab’s ideal buyer. Survey report hits the right audience but asks for effort with no clear payoff stated.
Learn more about SessionLab, scored 7/10 against SessionLab’s ideal buyer. Strong aspirational hook with a dashboard proof shot, but stand-number CTA limits reach beyond event attendees.
Get your exhibition ticket for free and join the seminar, scored 6/10 against SessionLab’s ideal buyer. Seminar invite hits the right topic but the CTA is event logistics, not a product reason to click.
L&D & Facilitation Dinner by SessionLab - Tuesday, October 6, scored 5/10 against SessionLab’s ideal buyer. Brand / culture post, not a demand-gen ad; judge it on brand lift, not buyer fit.
A couple of day ago I ran a SessionLab Community session on creating Facilitator, scored 6/10 against SessionLab’s ideal buyer. Product UI shown in context is compelling but the hook reads like a personal post, not a clear offer.
Add your voice to the State of Facilitation survey, scored 5/10 against SessionLab’s ideal buyer. Brand / culture post, not a demand-gen ad; judge it on brand lift, not buyer fit.
World of Learning Birmingham 2026 is over! And what a ride it was 🙌🎉 I had a c, scored 5/10 against SessionLab’s ideal buyer. Brand / culture post, not a demand-gen ad; judge it on brand lift, not buyer fit.
Taking facilitation to the next level: from individual skill to business impact - World of Learning, scored 7/10 against SessionLab’s ideal buyer. Headline nails the team-scale pain the ICP lives with.
Most training programs eventually encounter the same constraint: they depend too, scored 7/10 against SessionLab’s ideal buyer. Strong ICP hook on scaling facilitation impact, but event promo limits immediate demand-gen pull.
So you trained 300 facilitators. What next? What happens after you’ve trained pe, scored 8/10 against SessionLab’s ideal buyer. Precise scaling pain hits L&D leads and facilitation team leads right where they struggle.

See SessionLab’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.