How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where ServiceTrade's ads lose the buyer

ServiceTrade is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.7 out of 10, and 7 ads need fixing. Each ad below is one of ServiceTrade’s real live creatives, read straight from the ad libraries.

ServiceTrade’s live ads, scored against their buyer

Mechanical Field Service Software, scored 6/10 against ServiceTrade’s ideal buyer. Right buyer, right vertical, but 'one system from field to office' is a category claim with no specific outcome or proof.
Proven by 1,300+ Customers, scored 7/10 against ServiceTrade’s ideal buyer. The 40% scheduling claim and side-by-side comparison land a real punch, but rivals are unnamed and the text-line headline buries the creative's stronger hook.
Put AI to work, one workflow, scored 6/10 against ServiceTrade’s ideal buyer. Audience and format are right, but the guide promises only self-assessment with no teaser finding or concrete outcome to justify the download.
Less Busywork. More Revenue Captured., scored 7/10 against ServiceTrade’s ideal buyer. Product UI and revenue-per-tech metric land well, but no named customer or outcome number to close the proof gap.
Ready for AI in service ops?, scored 7/10 against ServiceTrade’s ideal buyer. Strong ICP phrase and concrete workflow areas named, but the guide preview is blurred so asset value is hard to judge.
Turn Experience Into Embedded Intelligence, scored 6/10 against ServiceTrade’s ideal buyer. The data-scale claim is compelling but 'Operational Wisdom' is abstract and the demo screenshot does not show a contractor-specific outcome.
90 days to AI success, scored 7/10 against ServiceTrade’s ideal buyer. Phased roadmap structure previews real content and the field-tech imagery signals the right audience, but the asset stays generic across industries.
Stop Losing Knowledge. Start Applying It., scored 7/10 against ServiceTrade’s ideal buyer. Scheduling UI with real commercial customer names and a hood-service comment is highly specific to the ICP, but no hard CTA or conversion path shown.
Close the gap from quote to invoice, scored 8/10 against ServiceTrade’s ideal buyer. Pain-to-outcome headline, AI draft-quote UI with step-by-step detail, and a clear CTA make this the strongest conversion asset in the set.
Get the Fire and Life Safety Exit Guide, scored 7/10 against ServiceTrade’s ideal buyer. Exit-valuation angle is a sharp differentiator for owner-operators, but the creative copy stops at the hook with no guide content previewed.
Successful Exit Guide for Fire and Life Safety, scored 8/10 against ServiceTrade’s ideal buyer. Three concrete pillars (maintenance agreements, revenue per technician, due diligence readiness) map directly to an owner's exit-prep pain with strong segment clarity.
Invoice Faster, scored 6/10 against ServiceTrade’s ideal buyer. Pain is right but no proof or specific outcome anchors the claim.
Modernize Fire Service, scored 6/10 against ServiceTrade’s ideal buyer. Segment fit is clear but outcome stays vague and proof is absent.
Built for Fire and Life Safety, scored 6/10 against ServiceTrade’s ideal buyer. Segment targeting is tight but 'one system from quote to billing' needs proof to earn the click.
Balance PM and Emergency Work, scored 7/10 against ServiceTrade’s ideal buyer. Names a real daily pain and pairs it with a direct demo CTA, but carries no proof.
Built for Commercial, scored 4/10 against ServiceTrade’s ideal buyer. Campaign slogans replace any specific value, leaving the buyer with nothing to act on.
$5,800 lost per tech. Every year., scored 8/10 against ServiceTrade’s ideal buyer. Specific dollar loss tied to a named behavior makes this the sharpest hook in the set.
Successful Exit Guide for Fire and Life Safety, scored 7/10 against ServiceTrade’s ideal buyer. The 71% valuation stat and gated guide make a compelling case for an underserved owner pain.

See ServiceTrade’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.