How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where ServiceNow's ads lose the buyer

ServiceNow is running 17 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.2 out of 10, and 11 ads need fixing. Each ad below is one of ServiceNow’s real live creatives, read straight from the ad libraries.

ServiceNow’s live ads, scored against their buyer

Evaluating Employee Experience AI: A CHROs & CIOs Guide, scored 7/10 against ServiceNow’s ideal buyer. Dual CHRO/CIO targeting and five non-negotiables framework earns attention, but 'front door' metaphor softens the execution-gap urgency.
Discover 20 high-impact use cases showing how EmployeeWorks turns questions into, scored 6/10 against ServiceNow’s ideal buyer. Concrete use-case count is credible but 'questions into action' stays vague and the creative lacks a buyer-role signal for CIOs or CHROs.
EX AI Maturity Index: Closing the Gap Between AI & Execution, scored 8/10 against ServiceNow’s ideal buyer. Headline directly names the ICP's core pain, third-annual index adds credibility, and the CHRO mandate framing lands with a real buyer.
For the seventh consecutive year, ServiceNow has been named one of Fortune 's Be, scored 5/10 against ServiceNow’s ideal buyer. Brand / culture post, not a demand-gen ad; judge it on brand lift, not buyer fit.
CHROs and CIOs: Learn the five non-negotiable capabilities for evaluating employ, scored 7/10 against ServiceNow’s ideal buyer. Dual CIO/CHRO call-out with a structured evaluation framework earns attention from the right buyers.
AI transformation at scale is more about people than technology. And it’s on us , scored 6/10 against ServiceNow’s ideal buyer. Thought-leadership angle on AI transformation resonates with the ICP but lacks a concrete offer or outcome.
ServiceNow Named Leader in Forrester Conversational AI Wave, scored 7/10 against ServiceNow’s ideal buyer. Forrester Leader badge plus workflow-plus-AI framing gives enterprise buyers a credible reason to evaluate.
Explore Careers at ServiceNow, scored 5/10 against ServiceNow’s ideal buyer. Brand / culture post, not a demand-gen ad; judge it on brand lift, not buyer fit.
Discover 20 high-impact use cases showing how EmployeeWorks turns questions into, scored 8/10 against ServiceNow’s ideal buyer. Concrete '20 use cases' promise spanning HR, IT, and enterprise workflows directly addresses the ICP's operationalization gap.
Gartner® Magic Quadrant™ for Digital Employee Experience Report, scored 6/10 against ServiceNow’s ideal buyer. Gartner Visionary placement is credible proof but 'Visionary' is weaker than 'Leader' and the body copy adds no outcome hook.
Is your CX strategy built around your systems, or around your customers? That is, scored 6/10 against ServiceNow’s ideal buyer. Sharp provocation for CX leaders.
See ServiceNow® in Action, scored 6/10 against ServiceNow’s ideal buyer. Native and secure AI Agents resonates with ICP but 'in action' CTA is vague with no specific outcome.
Download the ServiceNow® eBook - Your ServiceNow® eBook Awaits, scored 5/10 against ServiceNow’s ideal buyer. ITAM pain is real for this ICP but headline is self-referential filler with no specific outcome promised.
Your service reps know how to help. Your systems hold them back., scored 7/10 against ServiceNow’s ideal buyer. Specific stat and sharp systems-vs-outcomes tension earns the click from VP CX and CDO buyers.
ServiceNow® Analyst Report - Get the Gartner® Report, scored 6/10 against ServiceNow’s ideal buyer. Gartner citation adds credibility but workplace experience framing is narrower than the full ICP pain.
Access ServiceNow® eBook - ServiceNow® Full Guide, scored 5/10 against ServiceNow’s ideal buyer. Risk and compliance maturity framework is relevant but headline is generic filler with no hook.
Download Your ServiceNow eBook - Your ServiceNow® eBook Awaits, scored 6/10 against ServiceNow’s ideal buyer. Large survey sample adds credibility but headline is self-referential filler that buries the GenAI hook.

See ServiceNow’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.