How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Sequel's ads lose the buyer

Sequel is running 8 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7.1 out of 10, and 2 ads need fixing. Each ad below is one of Sequel’s real live creatives, read straight from the ad libraries.

Sequel’s live ads, scored against their buyer

AI is making marketers LAZY 👀 Today at Pavilion 's CMO Circle at GTM2026, Infus, scored 5/10 against Sequel’s ideal buyer. Provocative hook but the slide content argues against webinars, not for Sequel's platform.
See what they say ➡️, scored 8/10 against Sequel’s ideal buyer. Five real customers on record about running webinars on their own site hits the core ICP pain directly.
How ElevenLabs built a $14M webinar engine, scored 8/10 against Sequel’s ideal buyer. Named customer plus a jaw-dropping $14M number stops the right buyer cold.
Your webinar ends at 2pm. Why is your team still working on it Friday? Landing p, scored 7/10 against Sequel’s ideal buyer. Relatable post-webinar pain hook lands well.
Webinar ROI you can defend, scored 8/10 against Sequel’s ideal buyer. Crystal-ball visual and 'Attribution model: vibes' land the exact pain this buyer lives every quarter.
Webinar ROI you can defend, scored 8/10 against Sequel’s ideal buyer. 'Out of office' visual sharpens the same CFO pain angle with a different humorous scene, still highly resonant.
Luke from ElevenLabs has shared on major podcasts that webinars are a massive dr, scored 8/10 against Sequel’s ideal buyer. First-person founder story with a named source and $14M outcome creates strong social proof and curiosity.
We published our first book. 50: We are not the Main Characters. Venture capital, scored 5/10 against Sequel’s ideal buyer. Venture capital thought-leadership content, not a demand-gen offer for webinar marketers.

See Sequel’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.