How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where SEON's ads lose the buyer

SEON is running 11 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7 out of 10, and 3 ads need fixing. Each ad below is one of SEON’s real live creatives, read straight from the ad libraries.

SEON’s live ads, scored against their buyer

How Take Profit Trader Got Ahead of Multi-Accounting Fraud, scored 7/10 against SEON’s ideal buyer. Customer quote captures reactive-vs-proactive fraud tension well, but no hard metric to anchor it.
SEON blocked dozens of fake accounts per wave, scored 8/10 against SEON’s ideal buyer. Specific stat, real attack vector, and live-session scoring claim give fraud buyers a concrete reason to click.
Nearly 20 brands, one SEON fraud platform, scored 7/10 against SEON’s ideal buyer. 62% stat and unified-platform pitch land well for marketplace buyers, but the body copy cuts off before the full value is clear.
Before SEON, scored 8/10 against SEON’s ideal buyer. Visceral KYC-bypass stat lands the exact pain fraud heads fear, strong named proof.
Meet SEON's CEO at Money20/20, scored 6/10 against SEON’s ideal buyer. Logistics are clear but no specific draw, topic, or reason to book beyond a CEO title.
Hiring another analyst is the default answer to rising transaction volume. At Xp, scored 7/10 against SEON’s ideal buyer. Hook nails the scale-vs-headcount pain fraud ops leaders live daily, strong ICP resonance.
See how they did it, scored 8/10 against SEON’s ideal buyer. Hyper-specific metric from a named neobank peer makes the auto-approval payoff instantly credible.
Here's the plan for RiskTech Connect London on October 21. ➡️ 5:30 - 6:00 p.m.: , scored 5/10 against SEON’s ideal buyer. Agenda tagline is generic, no named speaker, topic, or specific draw beyond the event name.
Protect Your Budget From Affiliate Fraud, scored 6/10 against SEON’s ideal buyer. Relevant sub-pain for iGaming and performance marketers but no proof, metric, or named outcome.
Filter out fraudsters without turning away legitimate customers, scored 7/10 against SEON’s ideal buyer. Mock error screen makes onboarding friction viscerally real, but the offer behind the click stays vague.
Regulators and partners don't accept good intentions, they want verified results, scored 8/10 against SEON’s ideal buyer. Named customer testimonial with regulatory compliance hook lands squarely on the CRO and AML buyer's core fear.

See SEON’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.