How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Twilio SendGrid's ads lose the buyer

Twilio SendGrid is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.5 out of 10, and 16 ads need fixing. Each ad below is one of Twilio SendGrid’s real live creatives, read straight from the ad libraries.

Twilio SendGrid’s live ads, scored against their buyer

Try Twilio Today Flexible And Reliable, scored 6/10 against Twilio SendGrid’s ideal buyer. Sitelinks rescue a vague headline by surfacing SendGrid Email API and Python Devs.
Pay-As-You-Go All-Purpose Communication APIs, scored 6/10 against Twilio SendGrid’s ideal buyer. Pricing model is clear but SMS and messaging focus dilutes email ICP relevance.
Pay-As-You-Go Twilio SMS API, scored 6/10 against Twilio SendGrid’s ideal buyer. SMS-first headline misses email ICP, though SendGrid and Python Devs sitelinks recover relevance.
Pay-As-You-Go Pricing - Get Started for Free Today, scored 6/10 against Twilio SendGrid’s ideal buyer. Free entry and brand trust signal land well.
Twilio® SMS API - Flexible And Reliable, scored 5/10 against Twilio SendGrid’s ideal buyer. SMS focus is adjacent to ICP but body copy is generic and the email sitelink is buried below the fold.
Twilio® Authy - Push Authentication, scored 4/10 against Twilio SendGrid’s ideal buyer. Push authentication is outside the email and messaging ICP, so most target buyers will not self-identify here.
Twilio-API für WhatsApp, scored 5/10 against Twilio SendGrid’s ideal buyer. Reach claim is concrete but WhatsApp focus only partially overlaps the email-first ICP, and no CTA or sitelinks appear.
Twilio API for Whatsapp, scored 5/10 against Twilio SendGrid’s ideal buyer. Reach stat is the only hook and WhatsApp is adjacent but not core to the email ICP, with no CTA or sitelinks.
API Twilio SMS - Envoyer des SMS en Masse, scored 6/10 against Twilio SendGrid’s ideal buyer. Bulk SMS with contextual messaging use cases speaks to developer and marketer buyers, though email ICP is not addressed.
Numéro De Téléphone Twilio - Parler à un Commercial, scored 4/10 against Twilio SendGrid’s ideal buyer. Sales-contact intent targets late-stage or lost buyers, not the developer or marketer actively searching for an email or messaging API.
Twilio.com - Sign Up, scored 6/10 against Twilio SendGrid’s ideal buyer. Channel breadth signals the unified platform story but 'Sign Up' is a weak CTA and no specific email or deliverability hook is present.
Leaders In Communications - Cloud-Powered APIs, scored 6/10 against Twilio SendGrid’s ideal buyer. Developer callout and free entry are solid but headline leads with vague brand claim over specific outcome.
Free SMPT Server, scored 5/10 against Twilio SendGrid’s ideal buyer. Typo in headline undermines credibility and social proof is too vague to convert a technical buyer.
Free SMPT Server, scored 4/10 against Twilio SendGrid’s ideal buyer. Typo in headline and casual rhetorical close feel unpolished for a technical or marketing buyer.
Start for Free - Build Quickly & Confidently, scored 5/10 against Twilio SendGrid’s ideal buyer. Typo in body and run-on copy dilute a decent free-entry hook aimed at developers.
SendGrid® - Official Site - Easy Personalised Engagement, scored 6/10 against Twilio SendGrid’s ideal buyer. Rich sitelinks add real utility but headline leans on brand authority over a specific buyer pain.
Email API - Try SendGrid Today, scored 7/10 against Twilio SendGrid’s ideal buyer. Direct API headline matches developer search intent and pricing sitelinks lower friction to click.
Email API - Try SendGrid Today, scored 7/10 against Twilio SendGrid’s ideal buyer. API headline matches high-intent developer query and free-start sitelink removes signup friction.

See Twilio SendGrid’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.