Where Semrush's ads lose the buyer

Semrush is running 3 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.3 out of 10, and 2 ads need fixing. Each ad below is one of Semrush’s real live creatives, read straight from the ad libraries.

Semrush’s live ads, scored against their buyer

• AI Competitive Intelligence, scored 8/10 against Semrush’s ideal buyer. Directly targets the AI-search visibility gap with sharp, specific competitive framing.
• Google Ads Campaign: Definition, Types, & Best Practices, scored 5/10 against Semrush’s ideal buyer. Headline reads like an informational article, not a product pitch, diluting the offer.
• Check Any Site's Traffic, scored 6/10 against Semrush’s ideal buyer. Clear utility hook but body copy repeats 'Evaluate' twice and stays generic with no differentiator.

See Semrush’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.